Apparel and accessories
December 21, 2022
The brand's holiday campaign cleverly parodies dated television shopping commercials while selling across fashion and personal care verticals. Image credit: Stella McCartney
By Amirah Keaton
British fashion house Stella McCartney is tapping into a relic of retail culture with a cheeky holiday presentation.
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","iv":"8660e8d3b34ed520b25d6c42cdb350da","s":"73511ea5a4aba558"}
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