Apparel and accessories
December 21, 2022
The brand's holiday campaign cleverly parodies dated television shopping commercials while selling across fashion and personal care verticals. Image credit: Stella McCartney
By Amirah Keaton
British fashion house Stella McCartney is tapping into a relic of retail culture with a cheeky holiday presentation.
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","iv":"1b4e1a89520c38a594714e3051aceb91","s":"b50324f305273b88"}
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