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Dec. 22, 2024
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Apparel and accessories

Stella McCartney exhibits cross-promotional prowess in satirical holiday series

December 21, 2022

Stella Holiday Campaign 2023 The brand's holiday campaign cleverly parodies dated television shopping commercials while selling across fashion and personal care verticals. Image credit: Stella McCartney

 

By Amirah Keaton

British fashion house Stella McCartney is tapping into a relic of retail culture with a cheeky holiday presentation.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. The RealReal opens retail location in Houston
  5. Happy Holidays!
  6. BMW sets record with funds raised for education at playoff event
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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