British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"12287e6064a9c133e271a1bc2e4142ff","s":"8d79b4bce2685414"}