British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"d8b305c620c07c40fefa25f9001a0080","s":"d51398bce7c8b947"}