Advertising
May 6, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
Kering-owned fashion label Stella McCartney is communicating its brand values through a handful of millennial spokesmodels.
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","iv":"8b24253ff6deeeb43f6174f5952c4fe4","s":"9d2c8332078b4d13"}
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