Mobile
December 17, 2010
By Peter Finocchiaro
British designer Stella McCartney is burnishing its digital credentials and engaging tech-savvy consumers with the release of a content-heavy iPad application just weeks after relaunching its Web site.
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","iv":"cc7591f99d40cf250014f2b07ae3b661","s":"c7237979f8a607d2"}
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