Multichannel
April 13, 2016
Instagram image from Steinway & Sons
By Sarah Jones
Piano maker Steinway & Sons is reaching out to cultured consumers through an integrated multichannel campaign that tells the story of its uncompromising dedication to expression.
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","iv":"c61a8184db9bc2216cb00dc9a24c9c12","s":"4d19ab22a83c7438"}
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