Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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QEr0H6Hv56imoHWjk\/Lb1pA9KPCuANlR4lIpVenQQh1YfuoKE0JG9kD7m\/DKliJKCEHora9nw3vHXaEbr+v3uN5G6IMlxWHQ\/wBilfbhRMtoV0ho4M8uRHdaBzGvJ2J2seafkSB8qK4o3ofDNKgZA9Hjje\/eA\/GhE81UYiAKt6ozsEaP8FbpjQIbcHWpV+r0y+Q3KQq77IYJCO2GUPdb20T06ytQ0LUsQ\/wezJbdxJ25C6b8XPbyNFTLMFfKLMkQQR8I9hqAos+TPUBpNLvP4WhRYBTlWJPdUgvHHxpRZF4xE7WGY7kHaeJRmgqiv5m4sKAkZVMsrKXScL43yaQDILStK5evn5kGFhxRA\/g5QSaZBlaPyflzj9oX22LWffZ73nyDkHQrs\/LKmlhCzH7HFnVsyxTGsneQsI86\/dmIHlvCN9hh31KLxsnFRfVD+ByvjeR+trOK0piGmufJH6Ci14XYjXmUL7N4SCAmQEVXHQ3mP6nKoOocsc8PQnnKFETu\/XbPk8svgsYT\/sHAyiXXNwh\/PKnFvnaIjo+NzWi8wZSpkWv4gt8O\/3ffOqs0mSNH7rNqtBbQRB4BpUc3vjla+ByQLraHoKrdVFdGtNbuPk7o5jCiejI2nqJg0JRtOQ1F8cXOQuVcWz+tZ0S4JCDKlADrEYT+K\/wiRLbeWrof5agKzOU6b9L9XmOZHDdQAqPIYjFcJzcXh4Z4aeiA9\/KamLBwbgmVyn9P7EogFV8ygAahA2UHap0Tvmy+aedO\/0hB0kSYq0LR0bn9JEAInneILYkcqEN68URPvGAgbUkaxu+E6x4zPl0nVojvIbeGFWeDe3evgXDI8naF+sTKHSL2ZtiG2wDxs\/iqVO78fahMzLIw4fGjZgPfyxfE7xk5j7L4uwY4EYsL0kAv+ROxINwahMOz\/Dmbm0QIvjEzEPY40roa3BVfvJLQtjr8taqRWiNbRM\/ivaluYnwi\/ocoivLdhkoaj3scpxxSm3B0YCXibOpzbOP2kL9zwHezud+yWwyBEOap6GjbZGljjR0OSxmT30GBBHXInQ\/IW7m0y8nB0p55c1I0HCI65kaPmdDgi223SJtrK2nZ+rc3aRU3zescXkl\/7ZKl\/+G50nAskuknrCEzSujtt4N8W3EXqjpTMMqXOw9MobcH+pAF3t9gXspwl6vGpoKU90TVRpXD0kbMWAKQB6duva6TdZcD8E798Q4ouCCIi5u3ukAOMwKWSn+kM1xx+yngCYXnUfyH3oWFngP5qbvNDzErogJHQU52pZXYB5ZaYOHM8gFDZVrKuDwCOxnzh6CPjdO\/c5btJZjKvZkuJO5oJHdwbs16FAdqoaTwL2BTB9VGOv142ZNmuiQfctr7m\/4KgvnY5hB\/\/Z3HVj5XXLDLYw7JfDTOmEF5hftnYgOp7oQib\/ssRiTOhfUsweKgXcDSKyovJz6QGpeT3FKbDS26ltrDB317NdZURSGUtNgKaEz7Jy8f5mciZLXzG3c7srsGYTZp9Y4ZvnT6FnexgbDl8LlT3R13BxzWeGBFtO7Trjr+sCfb\/ciMXRcflZv4i9Ki6+ZY7MwmObJQyqQADVjNPc9OhrZF6kZvFuhClDJWjA8h6PhKUDSaTyLgWR8Q3\/PwNyAhRKwZpBJ9NM1DBLSOau5fML\/pczLCSgeup3gi7QtgQdLxPe+dIVtjGrVOZ6MZ4Y1NnNeFKcqe5b15QYS8IXUetHJ+AciRYhD\/ct5OyvkLHsJ7Hj6jiHj6mN1upX+NXaIKAoaKlthYuGKAUi+KcrmJacA\/fvSAj3LDe6v+F5RGscHMrAn80lVGoM6nx2AfUhbBfXE07dr51VfKYymgHbx39vVIvpphKaGFM5ykTvoTcS0p5gn13DZoI1+qf3e1qlLYD+mIYkKqUvZR36DohUtnbPIlZP31lju96EduHLUb9bkOtG2tHQ0i5RwcUzDlmzO3sNhY4OSyCRtqa73at98yLKUhPAAawWW\/K4+PvaXXOfbPSceGTJwevcnEM66Bd2BEYxq2HNopZ1PudqvekYfjoS7tDryv+QH2L95fJJ51xqGTa6b9qAffDrxoY7GsxNjRONiqgUuPtP8PWbLNXREzXHfUaPD4rvJxU39ganXk+OYdxMAUJMQDytm96kvFUE\/2\/txO+GNQaED4p12XnfB1Uf6AoHGueYaHHNODiER9wV23zINU92LncIklG5mhp5UfkHQkxyIG5RrZTxUaIqW2B59SV4JbUyVSXtR3kBY5z55mIljdr4Uw6ze3l\/xvaRBV\/xjtWH7U0wqmOR9mTl3sEIYpmIix0lEZRjDguyuQOH+MIQHMGbisoxhmnSSK28hhKxL4wrUUOUdkCcBb5xfzo1XGaUg6BHxXv+lfS0xXjB6cwZgNdWYD\/8G+EFO\/Hwy+o3Rgh2WfkrJ\/+ppD\/DxgH5YYDnBHuxSR89458wDgaPkcDVnCP1CX9prpYYvKIO6dUmZQAC1E\/mGtJUOMcuY8RGdM8QN6uWR6UknPzo6tdmEpT9xnx447PbiFESQA84A9ZoUCTYE6tfPHhS2nJa8XfVCZvcASSetnu1Flj9Gg2rUvchAcKg2HqQys33+NZ63WIzIz+FdX+\/VeR+sBFVM8Jb+PimHgFhR7VL9xlDUD1KjDFJ4Oxc1tOeLiWB0q9d\/lJzNVmQmaNEebIb+W1J7gEh6NyfYhJpQ6iWspxG8+X6SV6Sp6ZIMrdrLOnygZeACp2XWLp6SJuzHdCuTcPYG9qahTAxdekJTiIPnMSOZuJQI+mf1XlQBm3xPyZdKdpDl9wfW0DDPzimJDNqyZ5sxQf5LTrRqZmsHKyu6OCH+5MAZI3rNHEBbd3o5JjcqQCzXcOhsv9n3waW9wQXRAXTJi5u85MoFXkhQs6Yxp5FHKerivpx5pJVmtLp93oS+\/VsBIZQIToMisHc2W7sqR3LSrQmvjLaur10Cjw\/WhMZub0UEnV0DCzgu68czt3YJtMoAlpVwbQbk2pflHfI6C2iOfT16zAkzON6ztEaPld9c89J8+WYZehoefkVoN00T8Qlv3d0FsSAix3nsZwsAoKU3upeKvshSUjiQ2BBk5hWrCKsT\/K\/+pFj5dtBq8KZRvYEHNPlDVtRbzd4gWkWa62bWhPHsmOe8SogSR+DQmwtxQ2ATTtdZOcYmHoxHGOUMLuT0hQpYLK4yjwifIJsglbGt75HeaxvD4hygt+HAWs4Njd+JhPpLQqp1Qk+IsocDvXEhV+gpN9rcG0pAtLb9eaAD6lOB1es3lAbRBZ0Lo8o\/FeY\/XS10FVFhC0CI+OJh5Sfa1b1zZQ8Bn0+LPzbbj2Zq374S4xgKS5pjBLOQm3lJXxSPukzfFsN5j9emYCSHD\/+4Baoz82eztxDnagYXO1\/uJ6laePJGIjG3mflNcubqK9kUWIh7nM8Vw3a6ivzaHz+PNsFv9CbMB\/akJnZXWJkzZhF1ibVATvD4Gks\/J4mQbVYUltTEBzDal6BRBQWu6OHbcCoWoEtg4thTFxRQSUwo6sWFFSuEHQT8vPLjr1f37GG068QmMiBDPx68eE9jBWcaEwXhkvcrXm+5jCxYZaw1PPHxU\/V9Dz5r0eqnruB34aLO2QIZjasvHMLMedbmwMKMwMNd3K0m6acQKHb2msEVzNAWeiQHAstcUFSsLS5\/+iy46LCECbVOKC6EMLp6h66NuHa3If2C2zk9g2bIqpZ2lFX+vees2WRa2XR9R3EeMs+teLBHii+UDb\/uedjXgmZtwFQLmxkGmW6RAf39Z3ftdNYZXdysiUHaBHV7vxk7v6AtAVx35trOgpr23NMB7U57x1QqsA\/6q0xFonPygGlrWwSrgZ44gHfAwgGf0h9ccqLs24gmI96K8LjXOblG\/Yi3dYavOFQBNmr+zwnSjyojQ89YOya8Wbvp6S1kCvDOVzNM10ibcW2lg8uOa0XuATr5S9mUmJ7BCFxeiY5Y3m97HDt5edNhw3sVED5TKg4oMe03QZDhfauvYhnrz1NMEs4vk0EeFDTFrKND8KaPz2gr\/M\/TunpWkTlt8ICiD8wKeg1HpenRgRYm4G8WQRI8tNLbyaGTb8VF1MutAAgFP5tjeMzx+h4PbkphQtv7ybd1eUAB6EBdJx0v+O2G97Y71FJt88kvemMKzgojIV9MmxndMfZwXAzOgeckOyi08aSrw2kuLTI3eaMLjnQGUMqzfqOR6td4CtCcwBxO6WwSSImz0XwOYPPiD4moPtgrshcpIRWP8bAvK+vK3U2QEi1ff9QM5aW4q4xPu4YfmwVDA1UKXHNfYs+MhqMKgIBS8rETjgopaOuB6\/T3\/FgXvbg4TYUsctOK2\/EHuw9lv7dk7aKuBnT4c2joMXEaPXN3HuuYrnmZdMqEpcwqkb3y01J63+8KvpXLG40vMA4ItWzIjESiyOhreQ5zDsbMHxAtNra0JAksQW+cLp9WAdvSahplDEs7+dmxed8XqnC\/McK7N9A0Vpzi5c6B0SolQ80tILAUagYL1vVrunNw8Hyhhe2+roaxRlnBX6gGwSQKH5L4y5ndMBOMM+bD6PSP98cmPGPM1Y9+NnDch8plPmFWcxGxdGMB5kxK4tD8rsjIkZOqUYUsWB2czRn6yWuwhA1ixw9sprNMFkX8Ou8g7OK7D51PlyCOrxVrHaaTY4g3lH7fsTCZxG6YTDGQUcxiunPDv0\/hj95w4rIZ+UEi+GWMWj7uzgz28uJPXLvpBUoW9TKrB\/rLd+OTcOR4nYmxjaq3Cgq+owA\/+AslbGsFwK8Sb5g8SJjbCaUFtP8xuT3jd5dm4wqdPu9XujY8IENTMZnyEauTiX2UuZq2kGU78Q8QSK\/5hjpswBBShU\/yJhPbUiKEim\/oNTx7Ew7fCC9HVd1Nm+fMQPOBa06vLUpr\/04v1dwUiBrk66inZpeULUrn9j9JJMSf0T6p7Q+63FKfV\/1Q4ECiluLIObda0ddMMQF1OSoXMaXRB0KBe0K6QDTNU+ZKqlMMAKMEMyy9pGUNbpSI2YjNKF+j68vAIAUobiVMVn69rX5U7beNb\/S4G86aD2tC1HNAT90c9f2TBIFHD8\/02e+DPj97pJeZ8z3X2qMbA+z62vQZgplYjJEehmb8HX2LbZJUrK1cgyj80Ljor\/hQvpKUDYI60PbPmifqWhu1B5U6+oxpVLp7qPYv4W3kNsBPMoxfmbUCU4V7iimnuzTeUUS+8f6n9C4j1LIDpagWXVxybt20a\/2YqfywbFDashUQlHh2rELoqgrdF36KhGHP24mbn3KTO6","iv":"026369fc6feb44ba452cb7004886d3ff","s":"c61cb495ef6cacec"}
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