Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"58987c4b3583310ed0d7f7582a407c91","s":"3e4b1643ef9be5cd"}
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