Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"b0e4e2933d506a2fcbdf4142b2f69c53","s":"b61d08cb197983aa"}
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