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Internet

Starwood, L’Oreal leverage social media for customer service, brand loyalty

October 5, 2011

 

By Rachel Lamb

Approximately 96 percent of companies including Starwood Hotels & Resorts and L’Oreal use social media for marketing and advertising, meaning that it can be used to not only attract and keep brand loyalists but to see ROI, according to findings from a new study.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Meta drops price on paid subscription tier in EU
  6. MGallery Collection wins Grand Prize for luxury tourism
  7. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. The RealReal opens retail location in Houston
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