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Strategy

Sports and luxury – Luxury Memo special report

August 21, 2017

Luxury brands can work hand-in-hand with sporting events for mutual benefit. Image credit: Ralph Lauren

 

By Danny Parisi

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Lexus logs 25 years of 'December to Remember'
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Ginori 1735 enlists Jake Gyllenhaal for part two of global campaign
  6. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Meta drops price on paid subscription tier in EU
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Kering Americas gains new president
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