Marketing
July 16, 2019
Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan
By Sarah Ramirez
Although social media engagement has declined, interactions on influencers’ sponsored Instagram posts outpace non-sponsored content, underscoring the importance of authenticity in influencer marketing.
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","iv":"0243a0b8ce7acd8267ebccb4720b7abe","s":"e9fc61bb69d48a9d"}
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