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Dec. 22, 2024
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Marketing

Sponsored influencer posts see greater engagement than organic content

July 16, 2019

Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan

 

By Sarah Ramirez

Although social media engagement has declined, interactions on influencers’ sponsored Instagram posts outpace non-sponsored content, underscoring the importance of authenticity in influencer marketing.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. The RealReal opens retail location in Houston
  3. BMW sets record with funds raised for education at playoff event
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. BMW models top luxury auto shopper poll, Tesla slides
  9. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  10. World's largest Jo Malone store opens in Tokyo
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