Marketing
July 16, 2019
Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan
By Sarah Ramirez
Although social media engagement has declined, interactions on influencers’ sponsored Instagram posts outpace non-sponsored content, underscoring the importance of authenticity in influencer marketing.
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vJhXTqPmyqMQ6sK0rUvkdxLo4BPAoqez\/4Gir5cRj4fpHBKagAFwwz5VNh6qQu+dZslMyF5mC5zpel6Cgsvkts9GKBxRUzuZq+vdN48XKklU4LqKagNZmDrMPrRL6OM8o9sL81Y5Q598sSWXzoBFgBJW6BkInWKNL+wZOyojgdDlS0a2OF6y7qzOmPtP5jul4FWVlERoq2stYOLI+cC+PVwXZqVHEsvgI9gbSmWQelFpbsNwe6BQvpYeMmTSbCOEA8NFg2SoY1PcykEZ97Rnjr4lctiN9JKL2W6cBPntVWSRB7\/nhHtWGeuN+b6x70OpOWyPdI17L9GBe0UP++0hBEzQD1pgvGAe\/gQv0ISvQGbMSPnlNXUiy5d7JHaN5zi\/9bQx9UXUfl4jebPlj195mSw+OSFrHq4yGOdQLBvkovxYxkzOxwXC9gw0dSgWx1qeB0RRg4\/o1+9BYTiDTBWDc9wBgA0DrxOsoZtJ6Gy6hwbMk4tbkr7BfR9ZZE4JlJKjXVu8QQLWYe9N2iIHbFqrcwaTRxMbkjVn2RXpHqinZ5C0P0xJvz8PiluPh4vWthLkYUJX2A4\/qJYU\/LVuOpGpkARg4mHdpR0ik2FXCNCu\/Jinyl66gFn7wGJFJXHzIsbJS1mOFIt0Wmw\/Ztq4Nb68BFDWRrvoWEoE1BuGljZsDFQOvRph9vfY6yQ6Dal1573krORcY8ksA++I+8FFrPRMPFa9f5TEOZ3AwcEZBzhMdZxe6UVIOLf\/d4mNzne\/59x+ahs8gSm9gF600PuFbyFifaJuXZMIMG9wMGdv0m+3WgMrcEg4SNJWG+I3cVfmturHQ0RNKqkn7podHH8bp3qIKhS2zBnQJjGM6qyb3TRssG7AR0b4hBZkFs9JCmF8ZRfCdkcgHis4zMjB06aua1MAMeqKU3HERWl8GmRkHRURb7FjHldzaGwH4JjeB9m+9k9CJ9c3kwRkaJOcI3PPm9RwZnFTGd5pVH1RpTyBMLpM5xDKRALRFQ3MMUKwPp21yBP7izKs3NAo1CZx8xfi7JzTjyGkTMVVJ4Pcd8lxIK+FhUSOfvfdspV\/PHh5bjxLXx+479ErSY77qIRfDokgC4+XMMIUW7NHQy0ucS5\/B0qqQJSGaJMz\/4\/Uhrbs0kQrqUUoS7lTp6Eb1sZ22k1P2t67IGJF3YV+oAicw\/h5VfpMXREcaG453rJhJI\/gt8jTi\/ZP2fV9Ej7gEhNsg9XZBV0x2Oq\/faPPL1dkFMa0y5tJAxojXlH4lypzS9Yx6cUQextPOd9LmBT4X\/fa2pnN37uuzZ9rWHbRpUednew\/zBaizDFaYhWt80bpMrMl4GAqXiOy3NKSi0\/K84XvKtt9GLWc4gTlkxEJCweqBSB+OUkKSvgCWSNgDagF1WkQ8CK876j+dDgbz0IbqeKiDEn+nYK88iSBxDAYQoht1Vty6OWXaDe\/kTn9VHhRhmj\/+pRkdjv97smceAmEbmoiCIHsMFkWd5VVtQpw1buxQk4DEeDVQ7LjyIp7sM9uJm1ilUU4mbnsf6jDi8b0mtW\/nlX9uIjOGYn8ymW5m0\/BQ\/gRx4VmvaeY9a4LXhUIQtPJEoXjFwMbqfvXup6gUhbIprh\/kUpCeXjDkfizpG9kJEFiysMqZVr8CFo\/tLmK6o6wGzmTGodGDdxMN6AT\/WhCFl\/Ej+FjOACkXrjnQy26YpMp2ielF4LAZpX57QbaC6ItRc+fiENSs7NzNj3RaKP307oJwXqlLUShZAEEaNkv8tegJFwng0YrUyFWbJp9l4m35HwfagTVyP8gxyTiz83zqZMR8V+DJlNHEXVlZiYd27STuYfIiLfV5nXcJ6duHT88+l41fHy29esiraLF+cJ8r3NRp+SJKodqx1jMQmoQfCzcC1VVTvgmpJzz2vQse5xhg6B8DFakjnoC+wiu\/6g8pur6Y1i9V\/uM0HphODxc4zIRBwfhYrLRbSgZrxwdV5yM\/Zg9HKLZ6+qWOUrqFV3e7QbrdGhUfmR+dZWdyD+SceDH1clx5Li268SkWoY1v9EVb8sdc25FPzIPgVsN79LZ2XBRUbA13sAIH2CHw+kPm6Bg3ne6ZRZRiVyPeCx54mORmkhuYgMSaXzT7+DwE5gOntH9nJ0ZgOr3q3J0DI0tkVEHzqvIAHxOwpaxK+NF56SuKyJtf4uxs\/Byt+D+qIYs1hmHNvKmZbGU\/5xVwoXi0ueoyD4wMqQTHftghTxQhNmDG6Wx+WHsY5JQvwgfsrRv5ulLbEUdlNTJkMFY3wgZuQxl7Ryku5LDnrpeA3RIsfGFs7KwcBkRW0s5vikwuqk4SQ9H1tjyeiHe5wUdrjmZJ9SAmnZG12LFWdFSrcTKB9XecY3d8JMHfq2lPlaKyTfWyXnKmoHt35Ly5YDG6TzX3p3LXj\/qKLfi5MWfxMLRRF8ZqStGb4KKeYqe08NgTHue+sH98JwWmoKFNCbbFm2YzR8kTwOBAFq+6liyYCCM6S7BO0uEi0irZB0ZAuO7BlW\/OhXbMOHrX1L6zF7zDWw9+UDpwnrgAk+ytS2dkJ7lWvRcfebfVhZKhpanGOR25MrpPf133Wcf\/MF3FVopsNmkuFrARXO866bb9hkTPecVqaQ0yb9R4Tpun\/jlFcezApfvmBSj\/iicyCycjDv5z6KK+3LbP6SMOZlCqg8pj49of9YKclaCx0WqVT8sGdl\/liIf5o1yYzVbf8Qq4qPHd5MKr4rQbxM8vVJqdnmbOexAgExF1DrquAhGywDxB\/H\/akgHjEMojUDKH4tV7Bwb2k3ShNQk8bEUjGIbd2AXRPj9B9+ZQzkC7VwONRBaNZB34c875KX4F+C4YrNhFUFZkNGH99kCTr5N2swLP9CHHXELUMwRqWA6eoBpIXxivf6gTxc1k6VSu++NG8PN8E27djrm0iTHZyYe\/QgHXHacAXZS9dHLxA8kfBNRUz2XOSi+PVAVOr6T3N\/TH\/kqiXkuGDv6HPxfhRde2Pg6dxBBplryAAgW9NyUik6vmKKPNjoNb3CDM2Kk+mSjTLQfivEOazcyI66qmNzNEuNfh9wc1GAEPj0s590B2XGWZeIWfr0APznlr2OW0qoe9Z9SmBp939rdCVrCMbqrShyhr8vvLc2SZUNePB4nzyajPWoBvICmtKYsuLg37wT+D2BlUItkMdMME6W\/GmXz6ldf\/\/vfAgiEQXMNHKBR36d1mVkOyD4YiHrXF8tpSzD1YhkX8lPCll003YmHiyam5TmcGHsfpQutQoVa0Jg\/21+hB+wC8rPwBVr+5NpKxHx4OmvC5DLJU\/JiaW9XSe6jHLidS1xbvZZXertcCWSNox79+W8PhgK9lCCkx0KY4Bk\/gmG4u8KSMN3hN8bqkIscicX\/uCCh2wSEyBv1ONvxqmfVDjcxz4WPC6yOfq2cTQxYt6mL8auG4\/gUfVlt7oD7Uisw8zyfJWlsnDiVSSBCFxVRO8c+NjUwcrORc+ifCqi+15R3C4GsQckfAvAbQYkgO5lFi5MtxTwT3tSZ+TUFfwyoO8Hst5ApJ+u1syGXZHGcPaMXToqzGhb8pV0Yg1PNNm8QPUtevj0XdKGV6Ycl0NuXaKQDlrJYuizWmHAOsmVVoI0okhhWbwEFiOq6IPqfRI0nnYeG1HuelE\/YoJ0WeTUh9GMuF3hW5I+3x4xwnAt7gzfomc3fr9IfaCP9KXbyoLaIyO5tZLDcTVR8oCjfzRLZFaAq8WH4RnqAnY6ezVjOLjjquXZQSdQkQfGXymOmQx\/lOXwNCCLSClM3bb5Oi0hkqDYjtThvjafhLmYmqKFilHzlv\/xyaloWPvXmqQ646qIQ5gxSWIvZzMEgc7ssf9vFCiO4GWkctD3f2yi72J5Q0XpSg1TLN\/MLfA9xaijHC7GZyJ3LNdoV4KLwIguHlBLs\/p3n0Kaqtbg2AgF8hR94eswhUYOZk+R5PNGZ6gQcYM9dJE\/\/xf\/n352KLQS+NqkGBVX1dWEonU\/F\/ZUkcAklHxJO9LbM8EOEMpCEDppaw3oGjy6+BxQGVkkYdmSM9xCqk371Rbbt4vSf6A6uMG1r2pmbE0E8O+7PUX175+cwYi3s6eC7a1G2sNjWToXU1nHJwtKUYRyLOWFKXTSQvfgrpA4SpycRWDb+nOA6dWq6s+oIw10lvnGcUi\/lrDviNKVKTA\/FeXeBdJfTfxvcKGhlQE\/MfeLwK70Hjby2J9gHq92JOum\/nTzwjnqGY3F5lZgbAVNyB5XARC6euv3PQjp2F+yWIZRA0MTDbhzzX4QngO86iU+hJCT3jSt0yzQs6SK2nfuZIx+4dvAQfDczAIQkNpkWKgd2vcqoW062BfknNNOCfj9u5cBH1wlQo2JmwIPw3kHzThAXUFFkqSmuxpL3DI2V+w86DwEOStXMWbIGiXbKn03bf4w1JZ58ZKUA9w5j\/QEvI9Fzlelv47JHM7lVUHp9yXeXl6DmCXpOZ2krFqV43SGIlmAAY4t4\/Bh8NBV4F31D18jlnc1caPSRzw6b01wnTJix8WliqJGcMm6lhgAVhyARRyCvs+aPxBD5j\/fUr8TJG5XU5VWdWsE1WQptiEgBMiL1AfpdUkXDnjaVb2\/TxNFcUpFKmRTWyEOx5bbwQYOQh0EI7uyn\/Ico+jvUor5MGDe7RWZUMsjZcU67OMT\/Ekpt3S++kZ6tOfDZqsr3AQen5lkNbh\/1j6PgRSbLVF+mb7a7v+C2tls0fJlETBrgPzz87YpLWN6lqXMMgbJXEwViqe52stLRlHitFm0Nh2S+gjDQAaIyO4jesOPtzhUvlF5rQUWON8cnRdxn3HiueFeSC6qa72wunuIn37FStGB2cKHlgkL5Aqe8uKJnqQ1Iae\/uOhxiplj8PfEgKH\/9uZHqlwK79oFT\/HMP9mUU4DtlrlK680u1SETa\/c1I8tBWtqR8kPL2wTNS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