Research
April 27, 2016
Image courtesy of Bloomingdale's
By Jen King
No longer a novelty, digital advertising is expected to comprise more than 50 percent of buyers’ total marketing budgets in two years, according to a new report by Accenture.
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","iv":"d681783eb305a5fc75c5bec73c10f73c","s":"250aa662cc96ca30"}
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