Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"98f1a579e4131100456eadc6d2c94f73","s":"c078a71eadeb83f8"}
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