Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"1dead75aa5dc60c50268d61120b98ad2","s":"a8056ef78d1227f8"}
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