Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"3c65e1f770968af609e5c368d5d447bc","s":"fc34772daad3bb71"}
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