Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"9d0737e14cc1b5f9d6572ad72dd1035f","s":"c77062f5c5ae6496"}
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