Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"cd11f6e6b53a28e46f1966bdea8d2da5","s":"c3f8144f42668999"}
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