Retail
August 21, 2018
Estée Lauder enlisted Korean-American Irene Kim as a brand ambassador. Image credit: Estée Lauder
By Sarah Ramirez
South Korea is one of the most important fashion markets in Asia, but luxury brands need to understand the culture to capture consumers' attention.
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","iv":"4d2a7fe2dbd460a212e37efa5cdb02af","s":"fccd4982829806ec"}
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