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Multichannel

Sotheby’s centers real estate marketing mix on content

February 10, 2016

Sotheby's real estate listing in Los Angeles Sotheby's real estate listing in Los Angeles

 

By Staff reports

For 2016, Sotheby’s International Realty is betting on content marketing to reach and engage potential buyers of its luxury properties.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Dior goes for gold with flashy J'adore campaign
  5. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  6. Krug ID app creates mobile reference network for Champagne lovers
  7. Dior weaves codes and trends together in digital nail polish promotion
  8. Mercedes exec: Social media efforts should single out brand advocates
  9. Just how disruptive is Airbnb for luxury hotels?
  10. Tourneau creates two-piece collection to support AIDS fund
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