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Multichannel

Sotheby’s centers real estate marketing mix on content

February 10, 2016

Sotheby's real estate listing in Los Angeles Sotheby's real estate listing in Los Angeles

 

By Staff reports

For 2016, Sotheby’s International Realty is betting on content marketing to reach and engage potential buyers of its luxury properties.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  7. Patek Philippe inaugurates San Francisco boutique
  8. Printemps unveils VIP shopping suite at Haussmann flagship
  9. The power of affiliate marketing for luxury brand growth in America
  10. Bugatti opens new Washington showroom
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