Internet
July 10, 2015
Mobile strategies can give brands an edge
By Sarah Jones
While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.
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","iv":"2986e7e4ee5333ea725fabc45408f37f","s":"ed612acc86ba7a64"}
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