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April 2, 2025
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Internet

Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  2. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  3. Fondation Louis Vuitton to feature artist David Hockney in upcoming retrospective
  4. British Beauty Council, Sephora UK found student mentorship program
  5. Capri Holdings loses CFO
  6. Art Basel reports ‘strong sales’ at Hong Kong fair
  7. Natural Diamond Council launches digital education hub
  8. Burberry inks multiyear partnership with V&A Museum
  9. Fendi bends tradition with Silvia and The Baguette
  10. The future of successful luxury brand collaborations
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Gucci reimagines classic accessory with ‘Art of Silk’ campaign
Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
British Beauty Council, Sephora UK found student mentorship program