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Marketing

Societal shifts precipitating a gender evolution for brands

December 26, 2019

France's Chanel blazed a trail with the launch of Boy de Chanel, a new line of beauty products for men. Seen: Boy de Chanel page on Chanel.com. Image credit: Chanel France's Chanel blazed a trail with the launch of Boy de Chanel, a new line of beauty products for men. Seen: Boy de Chanel page on Chanel.com. Image credit: Chanel

 

By Mickey Alam Khan

Societal shifts are precipitating a gender evolution, forcing brands to re-evaluate how they approach customers and prospects.

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