Marketing
December 26, 2019
France's Chanel blazed a trail with the launch of Boy de Chanel, a new line of beauty products for men. Seen: Boy de Chanel page on Chanel.com. Image credit: Chanel
By Mickey Alam Khan
Societal shifts are precipitating a gender evolution, forcing brands to re-evaluate how they approach customers and prospects.
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","iv":"94b1e089d0e1c14d41a7813b8568c415","s":"8dfbde8cd28ced32"}
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