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Internet

Social video can build awareness, advocacy for luxury brands

August 11, 2011

Hugo Boss uses the power of video on its Web site

 

By Kayla Hutzler

Luxury brands that are looking to implement social video into their marketing campaigns need to keep the creative engaging and provide a reason for the content to be shared.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Neiman Marcus honors Leonard A. Lauder in New York City
  3. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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