Marketing
September 26, 2017
Affluent millennials
By Brielle Jaekel
Consumers feel social responsibility is important in the brands they choose to do business with, as 66 percent of shoppers are willing to pay more to buy from socially responsible companies.
{"ct":"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","iv":"10031113776c488840d25bcba64c731b","s":"ebe341b703bae854"}
Share your thoughts. Click here
I would love to know what this means exactly in terms of the number you are quoting. Is it 120% or 20%? And the percentage is of what? I need some clarification, as I would like to use this statistic in a presentation.
“Brands’ transparency and their impact on the world is highly important in all aspects of business. It has even been reflected in the stock market, where brands who make it clear they are making a positive impact on quality of life for the world outperform by 120 percent.”
Thank you.
Tanya Pushkine