Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"025b9487d0c3983803ac9ecef45cfa14","s":"657611befc1ef531"}
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