Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"9b62a8e032e11b238a34780e90a90cf7","s":"df92b36ad8bd89b2"}
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