Software and technology
October 29, 2021
Facebook and Instagram are invaluable to marketers. Image credit: Meta
By Katie Tamola
While the U.S. government is taking a more proactive role in technology and social media regulation, it is doubtful marketers will reduce their reliance on these platforms to engage with consumers.
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","iv":"787e59cfad0aadd1a7c39b7bbab3f98a","s":"513a6afc89fee3fc"}
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