An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
{"ct":"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","iv":"5f7093ad5bf0860061c44be0a993276e","s":"552f81a2b67de927"}