Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"383a0a2744eed4dff7fd2697385fe8d8","s":"9a6532b57c7adad1"}
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