Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"5a63f3006e86dcbaac274ca4fbf2cd79","s":"bd884a1a9d653133"}
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