Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"eb261d118a9097ec04c7fcd44e994023","s":"362e6c162d40a5cb"}
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