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Nov. 23, 2024
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Fragrance and personal care

Social media feedback is beauty’s primary purchase decision driver: report

May 31, 2017

Social media response often drives consumer purchases; Image credit: Shiseido Group

 

By Brielle Jaekel

Retailers who provide in-store WiFi are no longer offering a luxury amenity, since it is now seen as the norm and is vital to appeal to customers, according to HRC Retail Advisory.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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