Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Social media emerging as direct commerce channel: study

March 3, 2011

chanel-facebook

 

A study by Booz&Co. suggests that luxury brands need to start figuring out ways to turn those “likes” into “buys,” since social media is now emerging as a direct commerce channel.

To read the entire article, please subscribe or

1 thought on “Social media emerging as direct commerce channel: study”

  1. Great article and thank you for sharing some of the statistics ….very interesting

    Do you have any case studies or stats for the SME industry?