Commerce
March 3, 2011
By Giselle Tsirulnik
A study by Booz&Co. suggests that luxury brands need to start figuring out ways to turn those “likes” into “buys,” since social media is now emerging as a direct commerce channel.
{"ct":"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","iv":"c95463df6d78e8274527dcdc84691924","s":"cebd1455d9e6cc96"}
Share your thoughts. Click here
Great article and thank you for sharing some of the statistics ….very interesting
Do you have any case studies or stats for the SME industry?