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Internet

Social media helps elevate digital fragrance campaigns

September 3, 2013

 

By Jen King

Fragrance marketers benefit from social media-driven advertising campaigns that allow consumers to explore a fragrance's elements and essence before coming into a store.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  3. The future of successful luxury brand collaborations
  4. Donatella Versace steps away from creative director role at Versace
  5. Boucheron launches Serpent Bohème Vintage collection
  6. Summer campaign from Longchamp champions green living, gastronomy
  7. The next luxury hospitality trend? A trip with no agenda
  8. Tumi celebrates heritage in ‘Made for You Since 1975’
  9. Top luxury campaigns of 2024: Luxury Daily
  10. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
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