Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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","iv":"7e9349926c2341a961cd4135edd7cced","s":"dc614e2a5f4d4c11"}
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