Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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","iv":"0f680176527d089db228da06cfcc466b","s":"17f3c29007150dcc"}
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