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Dec. 22, 2024
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  5. Desirability, operational efficiency key to luxury brand growth: Accenture
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Marketing

Social listening should be centerpiece of luxury brands’ social media strategies: NetBase

April 10, 2019

Hennessy hosted cocktail classes to engage micro-influencers. Image credit: Hennessy

 

By Sarah Ramirez

With today’s affluents turning to online platforms for brand and product discovery, it is important for luxury brands to stand out on social media in a positive way.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. The RealReal opens retail location in Houston
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Quarterly sales down at Versace, Jimmy Choo
  10. MGallery Collection wins Grand Prize for luxury tourism
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