Marketing
April 10, 2019
Hennessy hosted cocktail classes to engage micro-influencers. Image credit: Hennessy
By Sarah Ramirez
With today’s affluents turning to online platforms for brand and product discovery, it is important for luxury brands to stand out on social media in a positive way.
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","iv":"b6c953457acca46351a89a5dc8b31e68","s":"88fcab2f818c9a4f"}
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