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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Bleu de Chanel dives deep with new campaign
  10. Michael Kors walks with influencers in new campaign tier
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Marketing

Social influencers in China carry more weight: Launchmetrics

November 13, 2018

Mr Bags instagram post sponsored by Grazia. Image credit: Mr Bags

 

By Staff reports

HONG KONG – While social media and digital forms of advertising are becoming a more integrated part of luxury brand’s strategies, traditional media still plays a part in the West.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Bleu de Chanel dives deep with new campaign
  10. Michael Kors walks with influencers in new campaign tier
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