During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"0615dd6686f11a825abb6b28a7e35e0f","s":"ec4bb8406af663e1"}