During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"7e78592a7c5ba42dff5a06a16151b330","s":"09d09b51c3d3750d"}