During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"3b5e40f8279247b2a4c7bbfa169bfa42","s":"5a06902e0a3f8059"}