During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"7865d96209de3a30c84840f824857e6d","s":"72591aee04770038"}