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Dec. 22, 2024
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Marketing

Social, emerging tech key to effective sponsorship campaigns: report

September 29, 2017

Eighty-five percent of marketers use social media for sponsorship campaigns. Image credit: Rolls Royce

 

By Danny Parisi

Sponsorships are a key part of any marketer’s toolset, and new research has revealed that social media and emerging technologies are playing a key role in helping marketers and brands capitalize on those sponsorships.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Quarterly sales down at Versace, Jimmy Choo
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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