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Marketing

Social beats television in impact on purchasing decisions: report

July 21, 2016

Social media is influencing purchasing decisions Social media is influencing purchasing decisions

 

By Chantal Tode

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.

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  1. Versace recruits American actor Channing Tatum for Eros campaign
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. IWC social snow globe stirs up winter memories
  4. Dior goes for gold with flashy J'adore campaign
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  7. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Dolce & Gabbana unites men, makeup in new marketing effort
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