Marketing
August 17, 2018
Snapchat has continuously come up short compared to Instagram. Image credit: Snapchat
By Danny Parisi
Social media platform Snapchat has been in a rough spot over the past few months, with its latest earnings report revealing that the company has lost 3 million daily active users in the last quarter.
{"ct":"jr\/v5wdAd99lxkcN9sC4IWo9iLWqIwNA7qiYMrOBX4jawBj6yPK3Wm\/ofXOEA5p9czF\/lWBy\/c3wcK+2P0ZESeBeKJKGgCQv9hiyCiO3ziIiIFP+RyvrmWfZtsdfY16joebIxQnUeBElFhc8a40ktpsnEyQneNI9mlTYKkysnYwyIleNZVhFyrhFvc7NNOwgEpsJZCYQw2tBP+Am5fJagqljtrd7Y7qE5k9t4gHsjRR41FAT4h5Qt33W1e5+mLxVu4OZ7ZrhaL1Ng2HGLCV6u7Rsn3EUG3PlAWgcplXt\/BB+uvJAwafldkwxZ7a2LBJWcravK2UBOebqd1uoE5llgm53K9+k1mS+C2YDc5Tzl1DT+aIeAEB3CuRX2awYdBZcuJhO9iD67csukwXC4\/QT5EzvzJQnPuzuBLmOoQbt0Bvcx9gOzv2u7AItBsp9orG2kvPFwjFRCrZXpPFatmt+swCmyRty25VU7mZwnhoNxvNlr2guVeQHEWL\/eW9GAUHgXoslUlmA2ul5o4ARO6i+beAfTNwkMlMj56IOTCutTs5Ikg9uFfxUqYM6P6jrrRpNQaTF2eybQr1cFuQEGLAgJ6kuoMa6D+138WoIDdeQ2xpYhEoIEXlHLTRXnh+Rg9mNqDeDjnbYROTlEbI+kDVG\/MmIciNC+YAJph14+rhArM9InqeNSsQFGLwmdJXumXa4rwGlhR8BoKMkG+U+Faff6qWbDKC1R11y1zgzg9KTkxA0do747hntTurF115OWmkCSSPPTBbboXw9sPkgN6WWwc0sg8xX\/Ns\/g+mBnMOE4uHD4+7gBl35QjXYnL\/ol8ZTO2laq7b8Z4gdhklO6YZCGNZh7ZwGfo+bDIY4Zp6DwHF0lN2M66jFOZDRB6NMPNTQcKMZ7+PcfuU0FmvT68rO\/uJRbUCXNOLfBgzopb64LvU77gVilmR7EgMfkKjr4vpWDMthl48R0f02+mMzjUtlqfyPz1K+3QIEo43x9U+DbydAIv\/xgtLRXNTrxDPMs12F2OnTYwxyRq0OQWfNSZ6bt8wJPsIkWL7ovv8MRRKhUHKuLxSdPlDPU859g4AwFpzRp40ayvjDs61jpThgJ+TKHy0iEFtqERTixTT7QSKQwbDYtWDBBPKXAc2yrHsdvvdmJMsBD+\/oTX\/FdOUGzDsbRn4mfUF+1nSS5R\/U\/c2WI5FvqWYpy0LmZ3zapfp4sB+Zr9qJMFdSbOURvzv3a0QnUdPAGdaYwqYnFb+c0tTjTf5VwCpZvHTQursP+uTpLQ5NZ5AlVqePj9DO1i\/KB04KbJfrhoUQIJa8cdozEj+CtrFNLB6c4C9QhanSiWX\/TuX05ojU10+xHie86JjxCSt7sWKDgAJnWd8SZhfHCWfUaShifQawqPp4Qfi8qQarclxFaDoDwfEaV6NcM5tITQycak7EcCCFc0lMT01WaOh4T6bbyG1VL2iD7QlgCbhiIvW8TsO546So3gwB8G0WWm6nvQvb8gjhvg0R4fww3vuUpilK4rsEqapc+bR+beAZKpTsGrLY070KTJCt6vQX8K4neJMtHfhuzAU2VfyBeIHq\/P20ROkIVApwPeAqg2ZS9exEa8IL4MJ4VvFpUEdU24CkQRcBRkpgxoSVPeZW+uUhPgTOR6mmuEwDisNRjul2bMGRWRv+pRQVBQNuOICXbW0J4vvOFxBAxppmyl8dQgKTjzFWyloJmHTjjnceS+b8retcWzwWmzGUUvlDTaNH9KyaJQaz7JPX8pCdzmocRVi13OqupGJtbSVkDvtf5tTW651yB6nvxTTRzJA5kCvVYr47Lv+azb0FJ6DrgAOIO68XtxesrYTcWFyejgt\/Mb8PJ1c5OQHYN+wwWv21Y2J5EYIOzi8m\/fK0+kDLbwWfZvdC38FF0VgqI4PvFeLlUU0uOndwh\/shkuvVpsD7B\/nyxKSRhpJ+cz3mIzSKcFSrvYP9PP2nq\/8mGzGZ2rAR79m401jZq8OPUtq3a2x5yGHrutnz+U9iT8+kiywAH\/dLXToTvoZjijToWRUsU+6119+wyOgVaS8f5gzOGCEZegoONrppQ1T2Kd2JImsijEGBGqRU\/uICkXpPhli4W8JRNHaQlq7m9VqRPj7DapjgngMi\/INa+azTcFfMp4aWOcr9XMoSmAVHHiN8FdVTmNrYV\/no5REgo20jeO3lclHDig0MgC3f\/LZy2wtMy2UvS9boSnjf8HNnJSm0GTv0U\/DgZNa2D89O0wSQhsklADUNNHlL1ZRtLAsvuIV61XyGkA8Q\/uUp2gBg0oGA2D1i7FSRYwYmyT1wOED29xbTHdxhYtbMwS91PQsT+1zROJexHzTrRnLtx\/rXh5NtVtjnNFwR8UKD+euW0dG5FKw5nBXz9p8Pvq8A89RQ+v52Al2SoA+P7Tf6FjzyAb4HHT1U1miU7nJdMw9UzsdJaOcnaS09py6Q+S5VcjJe7ygD2deakKOThIQaT7PKJPYEeCrqFeIBGkYGQcTz\/naMM2dC8PlLuSawFSiXDYGRd4\/cDNTFU6qMIogGYmNyYu9WOqqxsNrLDOVsxrSTh2Z\/1rWpfDXghrvaWxX6+ZKevNoOm3cF17Da6jAeHorWXk9fCo0bNqptcjKZj0MmT67YcF7dhRW0CDuqUsue8S3CFO91rkZ4ukT8iHgnnOb+k7Xo13M+MYO29SydVmCMA4NOXK3Zqj4D11qDs5oIOG3hlCiwOeqGaHtkpCGVw+2vIwQnJtsTxDL+vYr1yXwRqGWzIAxeO26pkxPM0ZsYO5ZZi2S2oL0WkONW6BbaEmIqIIq9rx+hi47F+vFTXAs2xelGSgn4Z\/SO7L5Kx6fcROMOaNLYaOmqDje7Q9FmXMz1jA1aCrsFZhAHoWysioOLp52jytvlHhcx+Nbjw\/7CshbD5s9NstFJfB7MLtamLHhlSiZhNQrlcRPLDV4kBXXOjid5\/2jymMz6Gf2soG2TdR\/vAm6jxD+1cmS5EztYLGAa+qeeNOwjxdpV\/0saaZHWr8yTvdH0s9PGpJVIcPgdVHbr9D5PqdWOGBSzCsABfdktArPGdID1fE6n1bAgQWV7q8SFrE4lZk25iB47paTiVNkQnhkTMbRlUJa7ch2XxaBpD2oCsjUvvo\/JoXChN1NgtQ\/Ta5fP80IedFHNewXpPtcTmBaO8nhdNLk9xY\/GJXNkn4dXHKUtZRAqr0gTXvi7chE7BpVlgcJem6N1rI2gEtSRQ+FM8MXLyoc\/Axzjav8coqx5gyzfr2BwXasJb9SMcea5AVZ0Ovhkpt7Ccnlex2zQRi+PvJC3XK07T3oRp\/h9THy0NoHxjLPi92QnbIUu1gEToVQDTHBf2R4bKxbCTqSuinGs+jVnsWNEGc3Ab5VW\/Sl2NnFJC6b\/4zaYKKdQ8UeSoxrrHL3Bbkp9oGT02bi1izbn7PGN1+QyepE6+0wEQpqmcO3JIeZpakm4yHsWIrVRYvSitRv5zrxKHjuqC3E9a3o1zMx+eZJLpvD3k+GK83c5SG++mNfmsCymyv997R701U86l9z63YiHqwyD1BaLvic3erQuBoFB\/0OHh8h1in2FWpvxt\/QG+cIpjCWDGgM9m7mvl5hMcHFYbn\/bwtkuznLIB+YD+XrcIhxHmMHnuSk9SG1ZdPtlB6AVrlkMEcImymS6Bjy+amCdSb8nazjvNFDd\/YflsOTRM8nMIUnW+wlOgt+GdRQx5OnmG7hH7Z7fgkUlJtHtmU7JNJN\/zOQyDduN0ZuSQsXfsq0liu07\/j8Y7l2bdiR5rKfNz1yJSWo3LckfhESRaNN5ktQreu17uqfewXOK8ivtr48rAID+XAcWfIe9xz+x07afbQ56HNBLWS2iRGOKTjD\/bdrj7Hi+JggO9XtFW\/NtGBe1q3g8K13nKFIO3KBLKpEd44X7Mqm+V+xof4jJ8eKWyfru\/3KWhQIXGUXK25MAswAaa\/xQCEEXDWczfqklCceCDWvBjfmOjucEIqEg45Rkb96DnryIEmQb0UNpKkyETYsi\/OOXSVabvYgppQohLmRy9qlOyOVVkrSfNQ9maVAmj9mqf06xc+w7K1OId6V\/EVUOf6fWKTuoXxTOrkhh4HEns+i0PM+1gaL02BMK7Xf+KGKHYMKbUA\/xecgax0n92ZFyyBSxGBKIWKxsebORPJ0zq9bErhRv5kgkPISyQCmRbn5LYbI2U5olk6QeLw22fhCsuQvSk\/d3X9OsZtcRTX6YtNKw40ODqZ1jkLZF\/D+di7c827cSfINapLIUOBBGzw7dtCCWqnenMhNcs8Jw8nDaWyXL4FKC9oAWHYivyTWaKsX5Hu0jHUeaYKblfGOJ5ynOpOnsOaDiI2rQpeHINB9KC7nroaBm3Xp9kCFiiR0wBHwY76BFSMiwfTGQ7Pvuw9b6BKU2KbcaZpEl\/glvHXMATFS3dmJhXFRDffTZgJ3TEqXu7z1m1vtRsYl8bT9gF0gnz4u9Av\/2l96yaVmfQCGjhZ7K4SBcneJGYi3b\/qz232sO63Y6v1QIWxbKzsqP\/Izx5msc1lkF5YfwB4zU22Ai5KD9w+KvUwLT0HJ1vcZ547soyzE0sKiJK7NJMIgjmi+8MluPdtFXDLLYSfIEcKZLUFInDiJ3hgEBfwD3yhhBKoQegAVoxpaW8hwW2LmB2W7YotxnlihaqPyfVGKGJlofozEKt6nkKsTIJsY+kzqdFALEg1RIfEYgBbgaKMXMInTnb6+bVRu6sbi\/5lvfBCpLT0azXAK1PiZlF14f0OWKgjJ1KV39JW2it0YmPIRggrvEKrsjX9wsSvT+NJEvpjv1cR2hZ8cvK\/qonaYib21ywyjD9NKWdxhFthLuKchWTf9kT2FDUXZOyxZV3kRer3Wfs3deJGDJYsVnFGRPikI4K1urwcJx8zbgg32irORAp3PBUecup3WdthZkj02jj1rk8DrBMmFImno3O750Xo8C7JdwXL8j7tU0Bd1J38NQ9wnXab7XDee\/eCzUAKYzMONM\/bSxZ2WfLsc93ttKilTtrOYzrL7SAWqqYpw9Jh7okCBmh6El3JpGwwIUkJw7zGRQiCalix0eWpx+KP4UGqeWSp365+3Ee2vN24cyn2H5pMRA8rZL4itdMPAnUq1tWEwAGNJJjJxnONqGbBc4wFH2VmyJSFlzxxAhQCGpcEd185XhGLT\/RfxvO2IScO\/NZQAgzH788nq0xGFINaIasJJPHPlJaqoeVnhuohBA6KpoQz5JyphAEHfiE1PIeKb3p83bv0hrDW5\/8S1+BVxJb5AGQLcMTu3ZIkcgOLxrPWNPEKEujh6apCvGCFkRP0Vff0P6f7H4idbQ4Ax0jq2D6KI\/nqZswZD5QDe6bBTrTY8USyjnNRPGu7UtQBr2Cr6ivqDSQ8NS7FDZ5laUoQKmCP+MXZ9\/7J54iClP0hiKt+h8uRSY17XfamhTHsjhUn87XucydXtVVtvJxOFVx1NxOqYvX\/tTsntMpWG8o0WnK\/MsrMfCvwegx4Sp2BS1068j53VjzkElh4J6+QRnssYR1xF8CKVA7Xjkxh6mY67iqNYnbhKsgTqSdSs\/MdASK9eQX1dy8jhL9zOyq+VXVtfx\/hQas85Ss3uSeB26ceANNGQk99+QLkBvM9KQ\/Z3pAexQsz3RMEMzFjy9h7mmqdq9PRDuH36Lv9czTSmJd3V6H08zEsFHGzF1c+NPSfpNFTu2M+WhwOVRA5xfLBDHH\/hRYbaO6EMBozfS8sRp1Opd+az6ao4llXV4z703lrl6VmRyhZnUPHr7","iv":"cf66836c963a33518ad31d9e6b52d6d3","s":"6242370860016bfd"}
Share your thoughts. Click here