Marketing
February 20, 2018
Snapchat's latest update creates a rift between users and influencers. Image credit: Snap
By Danny Parisi
Earlier this month, Snapchat rolled out a major update to its user interface, segmenting brand content and user content into two distinct pages along with a number of other changes, to massive user disapproval.
{"ct":"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","iv":"3200c874fb53a22071c6aca2c2dfed2e","s":"f225372ec5a5260f"}
Share your thoughts. Click here