Marketing
October 12, 2017
Snapchat provides added utility with Context Cards. Image credit: Snapchat
By Brielle Jaekel
Social media application Snapchat’s latest offering is opening the door for advertisers to have greater interaction and call-to-action strategies on user-generated content.
{"ct":"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","iv":"e66e298cba01d562d305b1096727583d","s":"b3f278a76c8b4fef"}
Share your thoughts. Click here