Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
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","iv":"551a555f4d7a8589a53b0c732c39ae09","s":"3db63bfa75b0a9cb"}
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