Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
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","iv":"4f5de8ad2aff5b058ac95cc65ae5b3ad","s":"6d5e7721789a4f75"}
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