Marketing
October 21, 2019
Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap
By Sarah Jones
Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.
{"ct":"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","iv":"9f0e49925941f90afdf73f989fcc86cb","s":"7718801640019d41"}
Share your thoughts. Click here