Marketing
October 21, 2019
Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap
By Sarah Jones
Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.
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","iv":"5a9c8cd4b56020ba341a510c1c1de5c7","s":"573605d4011a7fc5"}
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