Marketing
June 1, 2018
Snapchat's new toolkit will let third-parties access the platform. Image credit: IRM
By Danny Parisi
Snapchat is working to open up its platform to be more accessible to outside brands and applications thanks to a new development kit.
{"ct":"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","iv":"ec1bc12e31bbdf16a906f5ffc0cb3e0e","s":"92ea82e79b5193b0"}
Share your thoughts. Click here