Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"5de72a5e47a331ab0a186074b0f159e2","s":"01e84b5b87e22e11"}
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