Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"b30b99598fcb7cb3b8646e852e8ba271","s":"541e41de1ee5d567"}
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