Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"1ca7757c662a6c4f75776eb910a64df4","s":"1bce54f5a4b84502"}
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