Q&A
December 23, 2011
By Kayla Hutzler
SMS messaging offers a way for luxury marketers to directly reach consumers and contact them immediately with unique and tailored messages that stand out in today's over-branded society.
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","iv":"fd38bd5c86aa91c867242aa27cc67b02","s":"7d4a23a7dde4be58"}
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