Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
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","iv":"9da33fb8051971ab35389801588e8950","s":"2242be1ba9a7bb3e"}
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