Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
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vbBtxT48WrZSfGHvjqial1NAwevb9+6uRm5kyndquRU5CiqX6j3dL7vBksaVZx\/pvFy9GzuXDlCAvrKtRL8a\/1mmepuli+LDavHsjb4YP+O4UWSZ1MD1zjy05zI3IizOwIO+qLcuFUX7wRvo\/CRx1YisQXiSVqCxoUcwkMrlxb\/kiZcGRR6zUxf8HihjQv7\/phosLdKl83NVfHv1qr3KQtWj585dfbDqd5VVz0iEvBtE9aYLdUrmqgVg6CVKDgagjRC+bGYhY\/o2YB3C+iKg7OO003j7OF5k4HBb3ZSKpbo2F\/K6fu33BWTU+VdraJdCOiNC5LAslFVPTslQOOE4Uc\/8ipXvEn4gf9DH\/JpQqnmBeE6fofwuUPnfs2OxryXDQ+V12IZxJQy\/4d9c7S6WGO+KgULIOJ3Xn35BZzQsDjrMaWdwQ1cjAZR11BqFw3y5RTIAVQhISRC+aYHgoYWV+FiNkPmvYIJipunkC0luAGnMfQ+URs9x5ZIPECzQ8N6lj+niPE0id4apuNbDtqcVBgG4kwx7qYqZFXpkHzh2fABxF8JecM5DTumTALLm4rYiuvr0Ikfkn\/OUTrNtKJWUSfqFjSWpqdfa0jrlAmyprsEOx\/Uvv2njlr46txjbH1nv5Melv4I9RNe7Gy0u2\/nrYM2njWDxtgjNBYEBC3Q50Gi5Suph64N5phBXYIFew9LcHFmEssPyLfFdk5QfZhPDRhSCv9QtDKEDsQU+\/6O\/0Co9GPI35B7TyUYoSu1HTPnbW4\/LIDYpQPM+C5HeWfokXYtM2k6Z1xVae+feYkIntvye+afY7en9xmlNt9tpfVXWv25uslfy3B\/EzKD98DfRtop2rOw6jgGf7eL9jUr32AIyPoi7g+YEvn2LwJiNMhg\/5nfi7jUoWa0xfSYjGyN55YQjb9xevJ4wC2pHCrXOSTzv4zzClNdlFuVfEwBRTHV1CxtS80VZ6trvVOkNGnMDttPZkAgh0SJ+pFDO0wXPnUGStHaQmujnhAYDIekOcDzt\/CDO8hXG\/Su5H00bbZhHq0F0iOE2qg0E10uivo3GPTKf0NFFdME6Sp3GYp3gL4rXJuQp3EpCsfgvn3n4csrSNp\/bg0OULcNmp7Nn54kr2RA2wZlMZk+8qappyL+MuErX1xIawewIL2r0ucoGunLBjMthz60q+dG56RHlHFYsCN1EbvfKEyBLPEamUAPf7\/ZxH10PUxQ0Ww8O+qN2WFyeREAEdFe4oUUoI2fggqzFTgh04eF9CnAE5+rO140nFLqvcsqSbvOl0FzlawbPc34ciWxPeTgppWmdoLIdMH67W6MiatQ43eab6Y4wwEpZuP0REgQBXEDAZaaEEw0s4JTrFYiJ6P\/YtxDA6M4Zdr1G8IT3te14cJBDywBor41Qr1oB96mE0LjhINaR+VB5BR2diTr2WfV2xZsVIriQd6mQ7mIJ28b5moaI6N7ArTSTHz6vqZyRd23pMa9LLGCvJy3pNoqmDydAz4Gq6UIh+v8khqetfNI47Co8\/IeNj8YwbVTYTK1mJXiW6JEl3kcVNTAftxzxJjJBwIkFuVHj9YqYeY2p8gH\/O9q3YNc2Xrz7j9XSA4u6JnN0+2scxyCEUwQlHx15EkiPFUbzMkR2djIwW9suEZsbng3j\/WqL+r8UTpI1rxKVxZ4JkI8e7CuvSJopWkppNuzLf90TPDBh7nSxdWeZs5VCkQxmcajX0pHNadIvgrsEaaJ8JFHmA6KY2wi2qTCIxO06UlS+STZbEwv8MEU+lIADZ7ncOWvX6pnCXYg0csZ7R6R6jcVHoJWXzj2iwFCkjxDCB+a8Uu3F0BLDTg2oLGoKLnsG6ycQCtqvPE+yAhJwneRQV7k70EitaYj\/pw3f4XsPjPNxS\/GgTOYiyXArzwAhoaQblFZBUqEFAejeurerTIsR1Jee2G6BMVGnyu21AHoOuO1UfoSLrp1YkwfWylQSNUriC0VXV+ghliMMnbGsEOHK1yb7YC\/oe8H1m3fgK1EEEOXri4PKYCIXtE1WjBGCgoH9eGauafkMT7jovIEdpQgCUzyBO8njY04VBd\/YPkvMaScZepRbBwjBwo5Y83qI\/wQ\/bEBPhT6FT8nRzcPpeBrAsQMgzcywS5JeNqZuBgVZHEtebN6S8I6B0ScWG+nV+WpuJVCx0CzyXTPgmjQaV82ov1bVqWgonb+nrc1fhBv\/iM2IyP0ygOl8GjJz+M8wlbja\/+rFK\/hiu\/Ud1rDk3WNKwJ5xXzP9n7acNBqf3x1i\/t9vOClLJ7s2+emdjPc+T+LjRXl7vVResIcisKbvInk6NehwemrVb86TZzKfOQ54Y9JsqwY7rYcLy8GzoaabJAqFO45fhk6Um7QVMesCPk6RbXhuJXzjl\/gc3wn4lZgwqki1P7PDoduUFdXURl8Awy3hgFhACkmVFMUzu2fw2q\/ZW4IiYeFVYzAHvff2YQpw7bTGBYOfPY2QA3ui3TqKDr7byr9k+3+nFKV2WjS1tUYxfRow50Ba94kavetp2T\/abOxGyylSvN+6ad1ctelTP06Ct1trQ5s0wa1KN6ma5wQj83Qc1+CoO0E79IwgBGw3ffkg2\/Xm0et65T3maPyGQ+ygnBq3B0QnochBuwmnEd4gpGMJy81oJ0fRPi6HC+ZzjVFULa94kE\/5wZ0ET8odp6Nqb\/dCPM2L63aCWX65mf4Vm+6IspKutloxyrdjGtjuYK3PsudTGO4BcgzC2fLMuF41aFzv\/416G2LK823lD6UVgQaUDONJW7ODBeTwYRVjshc4RAbLFrJabJgsG9Y8KLoOPNv04sbQz+eNGvAgHvENiIGe7\/BWIldg0GAuJa68BSjPBA+Wi2Ob7yBnuIKNxYyBV\/NNX1YQ9ruiHbE9XatDUJWfa76igKW6eFj4soauI9I2YSG9F+FmBvLU3M1V7AYrUoUriUfYvUaDi3\/QrJ1OZTtaLc\/DNAPW6A2NRuWQdF2t1YaIxRv4m5t7rt9LhHtDZiQK\/xhJTCC2X1NTwYl\/idEcRuIsr+W72pvEigiChY2NZgtBj+vie6hPT+h81qpu2HYRZvveQeJRmpMNXgps3FTNwxw0wPEoCvXn9XLAZO3Wp2hGuypvHlu0DG6g8YzxA0IeMlfwFLamzSqC9ORqP713mF1m+BkrMSgqTwfC76DHnQm8e2cIsuNadk3tgzhL1rYOiB7AB4jNN6Wv4Mm98DGcM0jVoBGwAnVkwMomXh5J7lZAxX0v1yQIQniD5HTuaNmlR0wF9YLfOBGpmCtVs2ehZfc39sDw0c8T8N5fkoM9FTEWVGd9rNh1syOMgXVaq1s6H265FHGeWeEKJyEGm0MQD9fbw3vCrJBMIyl1KyRjXZeMQ1Zoq\/I4knJePbsMxEp+hbEkjlJQtwimbtzqQ7nzK4Ng3niKfn8+bTip+RigFXckYJDKCCBUiBzjmxdCWpTGLBBgA06C6hJoeOJPhN4nkk2kKG8eSsqe5zW6sCNdJVyTYPLtqmHXxaG6pPiJUBst1ptnhSfxXj9sN\/PsVV+icm0CK4jenV4onc1ysmqerwNtSdWvHECO7qQJ6AJjZSY2O8fx\/CRU6F4Z80muq+QReTIY3A2SGZCBd6QaGy86hKJnyyjEC1CwfDCuuJHFX8P5WWCBAThFjIovUogGwag6TxKrRXoThRvNRsJS9wF0MkOOrOD1oXhhsg61s+8ZDF5TbjfRXCLDInTvSUZXp7RdChjRoYCzN9Jgo6oFd3oyUbPYsCokr139yfnKmUI1wPlQ8KqHnO\/M6AxG1M3Wls2+pFi40pk7i+deapY1EAaiIm1jkV32rDBexOB1nlETRQMC3vzRrSS92P0WkFIq4RpP+jRJQ8Lum5W2PY8rSWPkCx6LiG0+otEHoJr3MgrgQp6rbuljl\/w0243puK9tzmwIrmh9\/jP3Cn03OcJW5MeDCkUeYo3EgPaoFBCY3lt+QPF7dIeJuhrUZzmkvmJZ9uFlmcZ4jKNG9G6Ak37heDcoO7vQa6D2d5i34RAsSudlpytLPBd0DNMlHfBxAe\/sDKKsSxnpVm0eRaK8ic1IcFWW2yrHEBOpGdFhP477XUAntB4d5GyRKXsNKqV88POMxOX+EcoxiD2hCuEyZJLX+R35Mgu9Upsj07ynr9MkG6gJDG5ylsF6OdUz8qTBDTCwaRRka7wEN68Y\/PFSFZZeIb39t9MI7y9vLxpC1Zq05RGVPezWwY+4XqSRh40xzN+dorNbQiaHUmAZQmFLLcJupDBekferUnKvbBmUjiSLMULo+fOhdgk5KAendqDIP6yrvC+IAzZIlvIDUMG4RnicjXPF9LHaY+LVXwAeBHwNTS0LzkKLAeLFKQqG6wKH4F6zsJArjDRfWQErlKFW2piTmGg\/eOkIhgUcclVn0Wjn9wV+u\/MJuaoBc29rx6mgSeE4UsCp8PKj8IQsG6NyhYNXGReNPdWiEE4US0AhZySqaCCeQxBahkLZPi2nOs7efWUEd4+ySd0SZ8HMTgCEFz0+ohMCZSRGo7gILRl\/T83ErtFgcSLa0iUzZ\/GYelMKJYTKou3pbne3ufdCZWB8oDxzaKV2S68UdmKTwcQcCdUvsoDzI4MdrBZC\/KzE3MNXaBkDfUICH0NZraHB68oyor0UqaunNDNuwq\/eJ5toNb9xZIcINrfHldL2zD+NhnLdAtVgt+\/lSsPJIDkRF1887\/Yl4\/G8Afm7E+W0BW1oeqXIwkKuRLGrx8oyzNCFjpiPlOnWgnWOgceYBrOYZQg\/FtenVUC4Qwb0kiP\/JRT6Gb6jdj0lEcSpDC6iPP9WJV1F1fdjcBGBuZg+3K+VYfRuOTV\/H9HWyynpJQofNZRZuwho04ILprIyDMlOCpZ\/Pp3\/wyJyeVN4Q7CGLdtY06qBDlh45dyXtgoaXg+LEyS39P1L2u+8UYVyj81fYj9G6FR+GYvZPEN21bnBvxzscz0u36G0CzNnYjeDvBt1Up9qaf6V1pOmAP\/aBPGyZKutGmJ77wEuP7mLeJA8tRwjuOrkToPavnVd0izQlolIJMXdRbPQVz6RhvOA41XujVfR1AzEa8Oj7tNRI5N7i8F5+1mf09jorRMdTSsjXqWvLdU9HgJ1cAtDrws9XQs0fAT+OtEYAlsC3Q\/gbP37P6yY2Bh2KyuDlubXd0nPloRv9cG9LJIlbyGTbYpvhCo1gpiTshkQwvh7LBgfq7sRCqURb8vKItUSKNu5u5F\/IBXpmMN+j4iVGAX+sUtNoyONvrIajeHFAyFWm4VHAruMg5+SzKQMyr4YTB4ctxoGwqF50\/MIy0gVbZtF5W9bv3amdyAApe45NO+mZidz7\/ZWYvFN56u3KwfTxrCnWaFas7nP1n3PP\/TvKhICyGaGOJ2I1GQoUBIId3YZvqhrpABA0icZ+twpalvHyhu4nO9fqjVbDAjEStmPnr\/KS9Vx9yEazD6Vl8dfEETDJNLKXn71dt+epGXaOiifXZyGBphzx2sVPptMy5JpaKyNlN6rcNviW8na7NZMbsLMpHO1fG5IbBD4QvmckOWOdcUrKHnK5Q==","iv":"225281ffdd59119d3b83bc8aafffd9cd","s":"b6a40429613d7f4e"}
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