Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
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","iv":"b1b147ea01e3f297f44c25dc016d56cf","s":"0dc708708726af7b"}
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