Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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BlDXAxRgGyEYaNrOhaXXiRcTPVKRSzfmY+TXZq9TBKqGCQOKRD4DsO6ty\/cPh87E54lRrMLFfHBirvigFmSesL7UjLyQIEvEdjSQprP30JWY2zivcWEBlo7JRAJB4ipES+SducyZQtOxEkryj4q0xK7Wb8WngOCNF5fMUMoEAS\/LblNmiMZejsZ3hdFhBvzQVUzAsw6CUf1hN7KB3tGKCORyRy27iYbFpDOD9Vd\/Hd+RsKE+WkQBIO8XG0wc9XFRKhWz+Sm1fC9Oqzg82B\/1eblX+tsbv5EyXhVDmzB5fhdF5avornQ1JpCWf2q4SDnEovODFsdnFNP7NYlhwMJV\/jKR0TIXPRLea\/0G+VPFRC4u+Fjcp8MiNDyg8VnLc4n1rbE4aEGg8ZFKa9UcJaaImyxLB323yAo9ej+YGnmTN81F3oUZx6\/L3pnE2WQOIv77DwnuKcdXn9AycyAIYz5RT2eEB393RLHXzi8vuPVFcVesTl0Qmpq9IbXeSvUEgrxB5TmfZ5Twnon1jbnH716mguctAUkSK1KDzcCnFDKvBBkSz3uemfchBt0EX++uIjZoEGU5OKBIAiAATnRoIi+oay2N8+pCQLshUzcouR2XyEC4u7dkzGKyn\/rrZGYePz2MM5ATNSpVsizjAT8Y0WHq3dl7mEV17EK0A86PNmnmajwaecLoGnwhWJUfR0aLYPs6+pid1Qdrov9qq4mEHPaAgrC4FWha5vnTWxiZBfxslWPBBgofV8d+uL3k5x+6t5HMjoZ6gY8Z0KwByCpNx7FcGJLqtXTcI+R8vL2mrGk8lMaD1LaS5YfvUOp0EnSzxeIGdu5aU97aYntBT4sspeIOd\/UIzSNM2TflH8xKmptSEvtd8ie+\/U4cqSgX8qGRuPYEh8q8vYEHVSoyTut\/wCIZM17pipDCsrG7D0OfvsuT1YOgG5BkMp0hljxQ+dmDsgWFx4vx8SbonGWWWNuRyohk48FyAbi+YLKjVt5Mg0s1IP4TDweYVV8jSGLB\/omQfNF\/C8yXNnH\/O\/9lE1nosk6cT8bDaPUdvFFP8aCRfZ2mm+118UJKg1pZIDmUyU+gV0tTvFnav39MdyADjfphMRtYh9fU7clRBLuZIK2uxumFxTDZF7rRBXgRBDiV9pohMw4gI2mBFbeESTGP5r2e1andQTaCPhCD2IOgiaDjHj6pM7L1DpkiUregnffZL1dOPC3q4BwcxDHoKiq4Lf1xqVvpc0HEvfgKrGEccPuiLM9tSj4E8R+lohC0uXt2s+7xdDw7cq3xfzCC0AhMEhgiupyAnfTzlQYhb9VevCfgopZeMGHWrqXfwtQQVuaN1pRVX1oHek8ZW9TcdPH6igk41bnRVOpdsZgSkw4\/k+7QUaQ9ZcV4\/q1gJUq0OxMj7yz5xYaJy9xm6axepOoyfrYpfCYrbzH7c5DYmoqs+ddJa\/GsNBdKfMXaWAYoVBdPjJgL\/FNAU9uZkGWXChn9MKMzKsCy5olIH5BeJxqkf\/Z146eieUInh4B34Lrjg0aZhyo7H8JNK9rEnjhK1Fy760G+14e24Pif3AyxPFrOA4NrVEWU7MRf4H3Uki817qlZOe3o3MbN2iWa9idsQeO1Zec4luAu0aeS651dsOo2+SrZiPus5TNouhP2XwsYHwhrpU\/aPU4c1zNuWxY0tx29r0cWxYR8j5lsf7wz6dFyhzYWZlolFuWZjKn4JrVXlDcmz0RBO5wn36yfU78lAyXfyOsNHnX6iK0W\/N6ffdYmThv6mQ0ZSmsxvMKajiQPmmDoufqMFuYk\/OEa2yW8Hkhkwl7nuIX5ERkzifN1ONodKTM7IMdZ5NV0V4C7xR8A\/kbbsBtcZuU5LZN8oSTC3PBAz9ieS1vXa8h0GysWXa4zyzoGd1kjvIKr0LZm6ChzWk46oVy0FHqUIID1FTvV1s1H8jIsyzxYumkIjxgPCHtwYkbCFLNTBM6NyIoCTqnvE9CH1VD7FDc1fuCXNfYfDBF0h58dwqu7i7NN18GgH8vIYIJxRYIodn0iZjOmryIpevJ0kHFspldzfg8vLMEp3Yj73ApnZcMsuO0OCKo\/dhfHOp4\/auzg1lefJpMLWEjj8xDHQqzZKXKzpgEZpHKjM6tnBzat+lhXnjv\/nTE2zeyo4fDX9\/uVG46yifS5lkOKFrbLx8+AGknAcyPi57IUzKtBYElYIS3oCMNLCyVuW5GI2cLmiciX5Gwk0zORfEKHbXnP2iVoW45mdLvZO5ie+917SL4Syc4b19XQiNBxk1jerKZPXvyEwZGpBY1jMcqYXyADoZx1mDnBVK4ZzueadHGfULMvfe8ClXyNX1zrnVaA3jLQjfWw5\/nWNhuFzT41nCNGe1uhZtj\/JitAtypLnUY9WnqL+ioE9lKNiktYzC0gK1qv5fuHxgD+lThl+c+ioujYZfCNUGR6+CU3RLDSA8rBtc+q22zhWJ8B59aHAtMbgFwskPFmc9IJfx5LYT3WKE\/1bnr4\/ufq+uUCaE44\/1\/JYLSwBy50pg6YXvpTIDKbyT7TgON2NWju6PbRpO42py52OMBNyEPXXxXENElJJrDD8oUr4w1FopfikKYjG2CrGA1Fhew3TVwsv6NVVzX1PbXUIAxbaVqukisKGTHLprOEfILnR6A0GrK9QUy3E1nfKUgGshdK4ncKBbZAZJhfX0Aqg04LLZ3JYFrObBAr\/NHrjzNAL7VquzgAOwbgsk+8gxqkeYTks8nTEuY05N3lCmlUUf1xXdQwRooJ6axK4c3+wQpRceo7+aMXjn44PvGCKIeq49D3A7kFVXO7+UCaGy4wF2vkhxbzpMwRipIC1fRx1BlF+bKHLxyfLL1Y0Q4lsul\/NIUejBpEiCXABVY43JrIQw6WJIZ9XUv3oPLxf1nM3mWiDvNrHVsEVlh\/ntx1ZYzZgh7FzJB01Wc85b1swXbpVeOKcKLMOq9KtAn4v9SCSYO86dYW\/XN3SKduvX4SgO+gBLad2xLnvhy7rtZ5Nvmvdt91BhSSqD8DxjMlxTRGzP9QiFFjplbLGXeY4oXhm8CshKXMGlcaKYBmnFu8JaT3e5EIHciG+eaLWgxcosF4vezqeyIr8PPOAWqCO1ROfFGPk\/XfZnhXgLRB0mlC8OcKrcEinLiqBxSLGWHUjmu0tnrWHGlueGwy6VsgLDMXZ8ZaArZlUGeKCy891RmYIGmltqQTXJFadjLH1oB2CAK4xdd76V5ZJKp9I5WzMWcyc2Lr5uWZ0XlQJz+0pG3xjzcIG\/HzkcJj2wpYW4vqg1abCLAmlaDcoc\/oQ60mGXkr8vbKXTaBld8PD31nNuNwzPYLAMEGbuC+h74\/Jp0UuQS4a0osyB00zXxbvwms\/vDmrsgAoBqTBf8OkgOcGderCtqQAR0pB8pPAMArFx3FhuZPxwiYDqOsqUfbPVHHU32ziiZ7d69xRflqPK4p4LLi7CdLUXt+h43aN+Fdrdtw\/d\/uk1JtDmbEjr0D7I5HtGMy+SdMJf52qF7Ft7nD+TXDUMzRBPwbt3zMy71aHfYzAwtLOxbzKCap5bL\/aiNh\/J4rj1J1gfarKijmlxIzqvOAy3VNlcGKtDcGGvHn2kG30sidGukJciLV9CWZq9mohVE1idLQTG5yq\/rM7aaOhtuvuL9uoJ4Vcd3Ip3q4mgkT2Inj81wp\/6caAH+SMggIhUotC0BFFyoPC2rMow+OrDfomunQaaKuEg2HJ2\/o0bKoApE2fJgvxkX0XEXpywU6yoGcdrpeTRmV+caRPNSzcXojBkWcbzKzEGnFVN8AtiUx9JX62HqMS003HCavdJ9zi\/fA4\/nNM44Uq1XfuwMtyBNtgVYv923TUi2Ddad9UoG4IIgmZJHyOtmGNcxsMUcy4iWjEu5Tg==","iv":"f93ee8f19fe872fd1e4d85bd8b0ca90c","s":"4548e2c55b884941"}
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