Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
{"ct":"28n2oztHKVSlRXrmfn0Ih1fn3ShOLdKFgE4Hwx4EM9AkES5hqMP\/fvIo+cHLqJBDSp0AoV5vU1Svj\/GIKj9SiZCU6cKwDatEaWe8mcKS5blSx6eNDb99hGq+gA7w77\/abNCU702oizS025AUTrl0429UKk5xrIw\/2Br4QhzeDGayC4TrjpsGl8q+muK08HAxC4ADv07IsJKeZeFsq\/hfViODZOGFW2vx4SBT+4gOiv2nuufEYgL7qcwWCGTIxs1P2OWDpFyYZLd7SlD5WsUqNZW1d30ZyJ5VQnKOZ3z7c4C2SbdcDvf8Eiq8QSfvW6yRtp0JNwnYZo5HlNPcfa0oG21vRwxr80azMqEvUU0ux9S5p53ao3QAiYNOecnNEFg8SD1I7WPrIGQXku6O+rhHhgpSbfO0nM8nXbRAxmhnrVYarGZc35jsuCjtgaOYyZeFjFZ9QfdmauJrEgFMyJL+vAPyY5FV0YQ2BuaRu3A9DZof0n\/yP2g6+vy0fUTDwQX963ydzAJbaE6yT5gTHrHR1+ByBzDMWeYneq0dKMPwpk9YLnblA\/E+OWyOL6OkWG8He7SX6XOq+uO9f3GuKOWb2+M02hncHFy2jn9mXYF2\/t5pls2CPtWHzgr+75NG1WU5Z\/+SYlQPgBSoGpxsQa2aqRdq3nShzyyZmVzTj\/lTmQ0nb6kB40+ZSYMmxam5W\/rVDQGeQZnsAwy6a\/aendpli6Omq8ROD9swYJMSF3j3Zvc9qSLxtsVgRG8NJKRvxsJ94flijuPfRjzTqIM5CUziHFz6a2rentNh4kuvFe1cMI2qgYutvaOkC\/S9KCs4iPDSGNeZ0qFdObLAZd2VcrEjkuFA\/3wD+BijJXgrkV9OHpeUdgQY8nrkM3L+z9Y4w0OkZh6pOWzDNCsKyekMyEcU+iYSJdqqYY5zgRNlQOBMG52m5Gx7cbf+7GUf7F5GqBadrO6uVl3cvhWKg\/0rYrOaE9SRMfSHA5f7PLuiLW837CK0jYJWxSIOqtwzCgVJxVL9dsC\/5RMswQpvobs6NkxerF5PoiztDCEwphSWgi4QSC18w7DOVaTORPsyzka7p0KLpOvgymZJXlm2BwvPs7z3dZ382v4eJ\/Ct8X5+Z7WnypMFjCjVfhB7LmbHWbgq01\/xRg7lZaeGMLoVbDGaMar5JiUN29Dh9ug2JkOUcQEX8eCHk\/mP8HEtcXulf6eASsT2yJsQgoo+1zgMU0QpqE27JSJxiPD2XT6LboP8daq7Q4iqheEQT68Wi8XQi9FLpGJXOi\/YWRbNyU0bFMPNF4tonIeXyDLUoeOJARzU\/eqH5ma4RwFOvnUwvLf+2ICCcSjPOqdXRZ2cR76AbXgy6vnVUzZ+xEcEot+QG0\/iokMj8Nv+du3q6dY\/7LkSeoO2aExJw8GV6bn86DZxfff0u\/j2u0xGCMiryEhVaANl4r81GNtiqAJL0jHZrtFDrV3t\/7zeRyEztEIekLuKtrFNd6mNwjMovmJhJVH8yNuMkKEFUs2sqZceOKxhi5Kymc4hxvyn1HPlPo9GE1euB2RVE7zVpMbo2ESxtarLO4mDHJHgwHNNoJgDlSq0I1SJFEJqfJndjhAEzRM7WT\/ZfZzN\/61Jy47pfyCwoDypPe6J8zd7ce7emp7OpTbYE9cuVCasCZNh+n6z4wugojmI0IK4O2loh8eHAjNgpRXIZbD2EFt+r0ipoWHQK3tmBbUHaPCVP+PLZAxBUwgV9K7gJehXp9l1FyE\/pynS83ysuSU4vpi3\/sBCTUmLC6B10OJfE\/3blNn\/nO8O79R4PXF1deCz4BmvdoNxUY6M6ShbwGmwaMwKuUOyMW4ko2Qp66u8gMgi6vHNaUlFtv3vcCe18VsN8u7aYGIj1tDyocoC2tA5jRhqss+x180sQBp8Ky0KoDcda1KJeSDM2VkTSa2s5gQPzvsZ\/p4NGAgaRSLFIgaLX6Nl2AD52CDhGVfJbYLX2W2JrDow9vQ4UURk6E+6JdFI18XuLhtKDbMcZ6fIN3\/HnQiENn7k9VPd74eOuv5suZo+oPwgpsQmuE2tAVuq9XPKLBl6e\/spXr+zyIgkCxVgqgGsm+LPTyF75+aDsepi0PISnRORjlb0cUqxh+RbzFOqDZGZrRqFBo5pXIOLMTx6i2E05BG8wcdJBjVxjV33kyHUZ4hVO8FKQjTg7hf+ww\/xJSzAfPDaK2ewAS92f+C\/Bh\/1ETCIxN9\/pBJJLerYEmVmGqVWLjC72wpFCnip1Ano1710Mvi0g6YXnFfTPdrUXFXNW+PhpNylpusOChOhgprB1lcg35Dh06LgfxvlyDE87Zp9QhAoIC7He9sfXf5eVAyV+lO0RFll4s\/uRWPcvd1rbFjItlqwnRzXP2IZQLEyICA0RBllgh0Mim0cUwvALtxklbr0mIRuy52bKDET3xHj58IPrCQ68dymR06Lc\/RtYP8ie6oNW6tZFfMWmkpBwRGb9DEDMlqyOkXgKN3DGPvhSBiWUeQYCKImh0m1IrGK1e0zPAh3YmsThg\/PIvKO+gjFdmOYv6RAolpv55+trf3G9x1tttO5m\/VuM8BYDcME1Sw8VP7eKC6AkT6x8PBWhEMtg6I36fshBfqyUCJS2Sbfyh5wIZe6C5RIHzAFiP3HxhgIlOKJMjSCxKJk9\/lA4uFl\/eEmLrVJ9nsxbO97fadVs2\/Hg6bjhs0Idwx9ookPEXopwBi7OGKFFcsjvgEK+GdZKPrCaJu5aq8pRHJwx+thHt+H429N9gzvWX1f2WhCdNiSIKI\/ypuvenz3msu91JB8ipARft+7AOtOOhS9lmxSlRF7VEYgGihp4FG3wKZCOyMGXOWrWB8xs2Fz+1lhCHXJ5FfmFrE5QGDqjn4QYQQaNH7kZ0tGODuWP5WL4Kmx4lr6xqOitaWvntgDivVnt4yaxozAdBSoKKDa1f40tGrgA0fkWVpx1PQmH5XlchKqNRacQA+QoL8eBLg1uAm9PKd\/LoNv6LGCzr+liyWdpS\/Uu4zz+nlqYbJJbp2YMZZsfKT8dpGVR4+TgvuKrOS32mZNMiyvF4Mpm0i7fyDrCpWexzDpckaN75VEEuZiZHUSie2bMWd\/jPuD7W7wXvVYDew5Fcr601d2yJk7aFujAqbhMic+khDR72MJEGDSmN25bOSK1OKUDiEiVI1ZHq5Tv+BNgwLQ2FFU11w\/AKwa7P2UUH6o4j5+pGYVug3hBFaeai67MBK3p1KjQBo5GKDg4AnP7HF0BRBYDbf023wVElw+oNFWAGUqQhAiMwfgAJYRJ2xayfDLZdp2d8eROWz+iJv+4+48r6dr\/tjJn47OEQD0mfsMyj4hiAfNyG7BOkCnbQaYGvuNWCyvy2NBHtIVi4cSH4rYbqYTnNR1ajteDx0WhT4kN1KAYuST3eGbwvcm8LWoXQca3Kt10lX+3Ri93Wh2lSpCR9npJPA8+IB2C77YvBAk2vQPIVMEqD617H2EyiOSF\/DLNLbKLKgiB4ur7qIxFnADVQERP1vLmrdQzYh\/86hyganjEJ\/LWbEW9HfL8wnvBznyP7mEyYHZAFm9yfTeHfLts22eaqrA52oV84K6NvLP9vF\/i34avEZbAM3xXBMpEqkORDocxAa7PgyYHx6Fzo7IqdkOYMZN8ls7JkcBqb\/79xdG6ZYxSC50AlzWva3YIIWHvQUJFAqc2e7+yb66fbpv4WI0tur1aW3aT0RNREeRcSwDiBO8n+NM\/Le4OQc7cMKB6SOo8wwFLrZOYtU2R6UkbCaCpMAu9ty3hB9jQ5KNzhcAOeQDhp4ypiIMrbj6o1n08vfh43vovkerERQyWgRm+ita8ogRJEO8lYqdw+83PfGWpxo7h4pSx9DVGaM9Q2otU02K2KQhHoYk0cfnO522lKVscjdoy\/YxsIz1UM\/GPpaGpUP3R0Qs87p+FxMUQPVZCxPMVbBT1HKTIBOhXV2pQHJMt6ZKl\/DGcHSV7qjPGrALG1dLcx4tFMXBRU1vUUtB0PEle7De+FkxSWZjc0PO89K3mEpo37a9NpLE3eS6FRb4voDB\/qJ06Jj7+UXeyrHu6m9NYwvzc31PTUb9qxCg3QAlRhXKCHUrC2EvJsURrKB1cp\/x2D64DfVRjzPSyrqx0QiH2Re6fYwjAoyMBxhUZY0BRCFMQpdrDZ5FpTa0lksVLgqwB1CbtwJ3CsWsxr2XF6O6ZrAOtu6RvuuXSmiMs0vvkzd8J34IIZdgJxBngRKssdD3W\/QZG7rAOCpuoLx+bwPMqnNkStHbv\/jeCiElPLWPKYWp4j25P5afQvWI9WCY61r3ULz9Bcjhkpu6v7toSlMmvDCFNZIysejkgbi4azrzOz6zfSpiL8uyjPFqT2WEy6NXEifsszhhqmPJzT6TQUBcLYa91nH7D2RHeTgNFYPG6eiSDx1CLci+Q1AQ8niPo1kUTjdqK1i7ZnILQ+VzP5sYWP46Nen\/SWhJU1Py6DyrKhHOqbkY7Baeqi0tdzHiQDMUZW4rB\/4+I3aoDE0hpLr5b+SmZIwcQlrRGKcvI5bn0Ue5oZD56elfPl3gwyJmizUR8ODovyM723psvuv9fhsIf4PdJQRpwhr6g8LSIjx8WuV8bGCrZ1yBd6\/eO4SJyK8omJv+d19J9t21qdadwFcB8Qz6AcPMHs2HsOOP6QMRZJ3e4pVrowssVUR9UEttXhQ5mtrLI39IR\/sF07v8pSMvoJeGKmN5fz6NzWTpyxzu22nHKb6z6rO8fkbYQqqlUSyGCwE9IGmXM1OybWLSizQZQPfCxOEYYJ0vivLiqWwaPVjroK+A\/YoHF6t9Kd7k8kr27KIAWuwaATQ0PG8altwdYpdpPpkeCu4PXn0U2vdHZh\/XUMTd9LQkqg2JYpUWVq5t8X43RtCowNnTQu5tLHiSHBZCEyqiiFLDquU3GIzjZEvi4KghGCBfuPIcBbB8sg3eDQfcH4Q4q34kYtx0KCdnbA2MsuK5IJeiHEF5AYnIwXCLRq3hNUlEbKhoE6x07HfZFqKRSL\/QNfEylFA40eCzgFTK47A5Y2i2cVkanYUeadUlCnt8qwHn4A4DKAxjY\/4EvTRDYofvSXJhZdSYwvLGnNUcerNvdU\/FVCY2np\/vBoS09J9lz4XkqgcH1sT2WV4jl7KFCfiHlPGxt2n1J3OGQhCHFk8b42HIgi8Slhdld6VNt6Duf2mtsG\/CgE1ffDrJumjFSKy+B7A4bU5gXHXEcOzneYwvZz2BbPKKqUpjd19wElYeBnJ3425d9ZbNcA28kMXwelX02RA8ayBDBeybUGfP+XSg00x\/6mXoiPf3GMg4uaginpzdWppNNxRu8Pv6LdxH98vHcsCfzvF0Q3StZOqcmkszz97LqUOd1EqgpgwlWu3pmMoWz+C43VvGIBL6LXEw30r9VQ0Ma358zU2GagbIvAzoWBVFj5LJap4Hm6eNdXNYp1DWlrcAsSl5\/j6Al17Z1MRNw\/Ddeo7p73dIp\/Zlq7QfRyLJnRIVJpypgvr\/i6kjqaB1MBiBnlAi26Aam0AKMZw5B0uXZ2FpP6HjBZiQ2aHTlkmAPQmMCBg+ppuvFjQBRwKfva9\/959Nq6fhSc1GXx0tKk+k783eldygPHMkfRJyj6+VsfRX6gvryXC\/0PGLR8BJc7tbqDwqko1BiInFhRXIaVsecW2yk2\/w4LSzOhBEoAL1zqyC6mV92VNrlPG\/ETmnO+LTuipjYvCZiRJrBST6j2oi43w+Ul8h4LujMaKj\/3h31BCxPR7iNekbflMDdbXQS9Otrdbh9hV67CtBG63C52J7UVJh3K+xUi\/WWhe+txjGbSq1Wh83Idan3QJqMXxR3HmmcOV0yKHdJ6n\/w9cso9aRp7zpZiS5vHBDEOuFVUZ9urA+4EFThTUCRH9FHsCTt\/IpCSAvx8W\/5jjuhQ79lEDyvYGa+ZrHDeBYhzb5sdqqlnCSxNGCHBYzWoz6D7yyv5ydMfeHkPPGx0OkVOKSZTsSC\/6bdJ1rYMVTn2xUARm9\/IQk2HK\/GohnSXaKmoCA1XEriunlzhVGhOG58GI7DBy8ST3Yqvq49I\/a8G9vACT\/xdUPrw4n6X5Ne8hrmcejEVcvZ\/4o+ZEss9YjsX560e4UIGrhxQAzwaiR2HUcne6lpsU4mUJNwvdXcXly\/2BG3tlo3Dj+lbkCZPYS6ihqJRiUe09drHhZ56VFzma0NAjVD62AnVjJyW5nM\/AkE89Aw2YEfpEOtq2vVFOCuTHrq8VVpZKl3x3k2NnD\/ZBmHkQe4ZweDdUKj8\/ZlcQ4TF7G6P4\/BM9KjlrkbMHKtYwMmZGZY4LpD5AEyAT\/zzVOHWDSAq3aU9A6zhiN1qqNDlNuLsFVQKFZ9HIbY31JrAtycqEeZWVyXJ+3qRBlJmnP45QTfwNDHvpLCCQigZFbtG35NNCC289qXJsDx0Ks5LTkql4pyHlb2ogpu5Nb7D5Tmq0d67AsCAZ4mmcBDkGN0wL6pI6Vsz7J7h26j0L35igGrnSvD92Kr1o5Z1DT+ZY3H0Ksls2IxjpHbT5ecOG\/ZnKweQaA3nnV45FVgxhUNin4N2mPGf3F5g6Qeso5z7TJDyIMgNthtmSRzW4lGRQHbKn2cslkEeTjGkaEUr9Id9keT9rtyXtx4lo5hbeWJIwOf7HgKwPY+ahSb7\/nQWtCq+rBXDHmj7GqQ3BnLBoAgG6TFIcuHLqtleCf1zxTEhR5m6coblLPkDTEja1hnTHrT6ZX\/JihjtEJXG32gWnlBbxUyQ3t5KMT8Yk4kawphEzF5wEF2IhmX5aVWkwyKj8V3votyPfjSb8UhwmIkmWvyrYwXllbXt0nFQuj7PxefSMOGe7k9Q\/hlsiX7gdtEFehYA5gaD4\/jU037Kjt7IIVpF2lWu1vDcn5y0M6JgWnpV0fFIO4jxMa4ZTsEJqLWnM8tUxGDL+BqnNonktv0RvFqKPqISo7NYnVKHWnQChGbCV4n07ApH5VXgazHb78kXxWXNXryNUkgoEvb8rJRfLUf\/syM\/7C8W8H5mfDwjHM+Hf9oQAQEYZvcdSKF4gUnqN\/z1VkYsJ9Pbafbpb\/LOgHN9\/ZjMyEYqqpqbzG8sRThFU5hjEt3bcQ3p2o1W22874770RRTjd6dMwqHse3cZIGH4dreJfa+66c1\/fLEN4vptsR\/9Sm0eKVv9R7zd43Fi2VVjNsMDq50KXVnu5GQkhagK+KW3gora3EBpFG6TW1q9uWTlrI4gZz77DI6hU4l7qstNUtV+Ag4JPtXZNvn4c04THGDv11YhVqtahhbOrPy\/5c6lQl5xMj6v9IE2r3I8HYMveIXhnSNsQjsWZQkXVTCn95UheeX2TmNjTdE4wHm+XXAgU2KZJHv7ChfNcheuD1r7beAy6n663pKDO+ufAAaEhHcXxeO\/xEEG3z9oD0P5Hrn5RuuaFMn2jyfD94GnSxlPTiuLKOPKtv5r9gJxfJULPpMLfLSxTFXNhPFbJxqiM\/OJ\/jlGsOBuiTbbIXxyVhCyXFPGOqg+HASFD4VEBWNRSfXyPPzJMp5WlsNWw4Gljdz3iJDHZIsSNzPPdIaM50pmyyVzJH7nRMrrV7OdQYCv2hm6GFX7ZF1bRHTpQJvpOBc85NL2UJCMnXsA1fd+ykXjHWtmqkZWBRCzVkvTnunie+2irfWDpPAqpnLw7WRHIFfTNslbcKEmCAxZzFTGuj+9xjxIfXlMMzkvzKKAlh0NLoMqS8GPwV3YImuAf+lS19vJXBKVxZVrDltXAOiLN\/7x6LpWnBtm+6gbPfRoacTthJlwaFReNoZKc0JHOr3BnSA6y00VGNQVZfPrpdQyPTKNbeBXeFMWuumM9FhLlLk9mkDTGrBcV++wG4B0SH1yUKw5WPjFTrTZ5W45pVlcdBu6RUWaRi8DiQzLkx4kuq2Gc1+JxZo8ZNFmFeGIs\/eKTaiu9CPkfdYuJ\/Uxp3yfuXle2Unc49sDCWMkFYrV3W3qVW53yDXi\/\/Prk3DWxFjrvJmVOfNkuqLMFvzJa91VzpKh+t\/8o4ulKIsF7epO\/rzae6n9S+ICrl269CYz1fvuO4maLfm3BAb1SlczeEHK1WKO5n2T\/rYC0qLbaxGA8BtGx9qdJCUtdnDFXaMPSRsL+Yd67KFo+IAoayAX4RtYf80Z7rh97QsltBDk7DuusFcqae7Vr9GPYzs2ZLsXlN7D3SU3ea3cZQ6cp5naXbp3e93I1ONrc19x98HcVh+0uKHjQvQzLwojTVyewxIX4mbUO\/OtcreJM4iMwn+2Dwo4XpZnGhghTo8saB7PdUw\/6dM4tuP1H3gXIkB5EnkqH+Xg2j5QTFkTkE1oKWCl1Ekztqamac9CKPohNZfyKbljnScw1BbygycbflT0YqOMn608HZypHaXB8X43kqFHndY5bV+ctMC5NYbM8ZMl5+48JMLXZZSfokc9PN\/qlpIUmYbFTFqNFyiELDEWzWgQwH6OsilJqDXDwLH9uMcU434erKZAMwinqSN4Gb8yzj7yeXq7L2W0o9gW++CHpHAnoWqBRLSmkwVgSAT0BewBsFA9G+3FtrP2SD6PA2nvcPzVwmspNIo3\/Nt0bqsUNjf1BxHMJb2+tF3qGh1GKIQ1X2a8lrGcqIWwWXVbMaj396LW5g14Vb7rrMJlnTqC2JN52ikrbEFC+ZAtY82UI3FxUUV51kSDC7jO013DD7xmCoQFVEG\/HqpK71NtY8lNoBPPlyDfwhVs73DT6o1GrES\/haPWfGGSv1ygRo2LUoK+47Q\/K1vu\/tsPSSdy5Q+fDYM67hMzumJWJVX6f3IPhv2S010H95FTItUzB57A==","iv":"12a278c3dbb1f7b52995773f4bdc7c60","s":"b5f6909459ddffd2"}
Share your thoughts. Click here