Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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","iv":"f833eb342f6a8b69c51174d8bac843d4","s":"d23d329b5ac24ec2"}
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