Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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","iv":"2aedbe188753a0491ed2ee478e2343de","s":"97d99dc10b3dd793"}
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