Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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","iv":"d182ae7941706d0b7b62b9015394777d","s":"35a5777688c23c01"}
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