Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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","iv":"102708e60bc3c92a9ab9e2eff78c7008","s":"19ad996b26c9a080"}
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