Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
{"ct":"z1MIeF5YqgLokhmgqiUwSEkR576c8kptiVhfEegIB3VVGpMCEsv5fJ9ntrvj413dhrKkVoRdhN8wkU4ORQHMTL6GX9ZvuCsIDP8dvZkb+643jcvI8UsB73yhYFWe6m5A7mLTb9b242t1Fa9rqaviKqHBULPDD5M+PeVeq2+Ok1DyD1LNEgQYjiVMOWdbBmEdd\/7Ru8hcKL10dnfmL5vI5o+2\/BI5D3t9yBupqFqS\/uBgca0HG6re2f36SrtQvECHzPosMtPRG6eotfPHi4Hd4fFL6lM+nDptG7xOL+rMyUezYb7kSXQYnyIo29bseVgbo5hJoaMMEXRcaKMvbikeR\/haRbcfW3rtTHxEIYk2imzrNN2e+S22J6ZP4ca6tbJWHmvaZSLdQYcVxanBL0kEsV5I7qZZmemBI1MdbmMZlZgoc78fy0lSRMwA9e2kNX6aBHP6gEBxaZa3xXivaFZgJR7ngf\/eTggqbCqmNOxOxBd2u7XzGnlPLIn\/65s\/6PPFy\/EnaqiBSENOkOok5cGItW4NfxQ9bLa1OvHpTuZQt2mknnhiP7l1475MqPlg+GpHH2v5djYNmzvRBOXNH5ME3PJSu3Tustymybz6njtSeS2nPWvLhkfj2zv8bBUSzaLiR2WAkVz0TkUlnn0sBHXTVr86kjzoh\/ucIuhHv6++fA8koHCNXBy1v1Rlwwf7KDbF5aGpIp8l7jTvL8sODslC3dQ7LVjZ+isLYgG+4\/RQlP2s0OfabtAf3QhG1B1lr57YmIze6b1PnGXSKpT8omA+GwpB\/1Toqmh\/A2LBULwQYDgd3vyQh+83YZhAPYEO9dbkg4EJUUVa6xlteYFH1dNCj6RrTPtdASRDMQbnCgyVVf7+pZdGiXhU6ikxZwRYrDqbBvnkwAJowl+vxxXUwlIZ6C5CcUu7A9HQZLCW3ucRFtyh3UaGhrW7Leb4M+\/Peh8vZuWbjiQEgEorYo3t6pj3pRd426iaoqnHSI0dVE9iQJTG1mXH5C2KzGSFClg+zmMi7qQqwP8GNOHDWkRgoYbeqjbkVvVKcPzx1Zx8FfPxEHT8Q30q\/ZO1ZQUqQ\/pl62Nfl9rn0eKZeYOEWYMJa37zaSVQ+JLV9CpacR7Zu8UJ8LhIo09xw\/bZFoPx8Q8S3AMrCty\/2A4xrHb9qpLGHjCKeGtnoDZdB8cMY4GSoTukQJEZ+M1WXI9mij4vhBltmEFTxjNpXeFWo9DNngex1+aGisArVNsU95g\/ACw4ezNipCuAwjMPSXNwMMNj8ytsQIPGv008u0fSBuo07T3NJ2pS\/djRL29gFXh4TZflEPTFbyX2AHrXl7lisaroqVzB8Gw8aGp+YT7egFynupz9T503S5kdLURdD0Bb8rIMjgkDiC6eztOMeZmQd2Rd4P4uAjp7f4Qx+xzX6VJJUsACDgMvbOMHUQgHl9rzmX5O67v8CbgkonuWZVM7vaB5vhqtJ+HUAo1p6p\/EYSdUHNcXpabK+OjdvIpArASyA6m9Tfql\/7t7iPNLgS1KfZf9OPGEl7Uw0UYOW2\/eIoH\/+3+YBQsjdh4+FAd9sEn4o3pwRdwhR6LIJqZtGBMCfDEUJ\/GBYjbdCCl+hn2TIoO6H7ZDrFM0WSufz7xM\/I5LJiJBp1mPfxf5oUSGJJm8gjrvJ91dX3lJIQynj2cBW+7Yt0RskHh8LWdWTMtZIZqGVAH8MjKk\/J58O5rb0xJmBnSnjFoJXuJIhYjwLFT6YD8iB4y+Hv\/F9By\/TXVUsaEqvQ2tLIr390TpIsZ3Mbf+X\/RVDSYcHvlmBKBlD2dmDdvWA1FBwSY9yvLI861Cbtts\/W1jeWlLFxqA5mvYY04JUo\/n9Szu6hWJFi+4buaZmRf+fSlk7o3fvhDnyAwuvq14MXJrwwZVpnDDIutLlgq7P7q7yP8aoRJPAJ5bc9oOFbUAqhV3kLgCPkkBL62VzsstLH9EvKFui4KS7aKo0Bp47AxY2gPKwMq80QL+m9snIAPiUBjRTRKxdF6z32\/nALQ1o9aNr5BeHVs7+9py88FmrZHZpWT+dJuKwcwbAo\/jm2cGCevUYapQ+IOMFdzdaJZAlMbIBwgmatx2CZxd9pisy0IPrb0jnn+e1cfGg9nTaZ2okb0NpXxUdrnmeOw27kzpoJnMHP\/1q8Rg70XRuqg+abkUqQNn4rJxjlSg6T2iEd73hisMEzD7FWMbvWAthgMGNF2wddYhpn4mCZhs+NNE0jm8Xxeq3VUlyyNXLM85e4MlvOOEnxRqZqnQJLQEJ3CW6zKKYywgI0NUpakrLgDm\/OUKWnF3kZB2OtnnUKrCnkK9K1Wlo1O8gp4KfbQcXA1lLw2JWv+pQX6wwEYa8oqmeFl4f8k5RwdSPmDzbZrdIvlmlqaWvsZXrqtGKiQSV\/SdZaBUeL4cxPdz2pOcea\/BbRuBbDpCWxzNqFwTB9PMZC+k93QIjM7QqD+nsame2RCkbuhh0w07DWTW9WY94T+fT+\/HSbwKR5zbjxzSzUgiS7ckZChFTpVzzpTB3t6enxdj\/CnkbSJozp6eJFhAQ3\/1nzJHuNfHE1JchWgEPLZWwSpetja6by9QdcKYSoqm4zXaOSOMP7YPQs\/VOiuoeDcYKFFHsIkCI1HaplJYssAffntus1dOGF1X7VQNLJDoYqAjOOYz48k\/HYycMexQOpqZwJXDVtqod1\/7ZxgGbpTolSwyR3upvqM7wx0vKZu+tekaWlChGm+PbXOyUSjcqGiZ6S6jUZkVbLP9qQp5+vdC10dC4dytOBcduo0A4jXhhl39AS7GO\/NbqliaYKQs8VHOhiQmDDodizNZAViNdxebjAKqlyaYWaMfoqIJ2oStNpYmYArEM7ni78a0AD6lWIiN\/21YU9P3belXbnWDEuzdHxq59ApwcQMLJ3fvsbL5P9u9JDTUI9OkWsnAY+NqpI12c99zJ492ewtQZnpQrbEyfxRPLf8Iba9bOQYZsoKTvi5+yhXjyA3cVo+c26JNnP+56Wbp0uGREtWQUKAZ2e0FoFNp91yycB1SssYQfyEVWLDQ0KxyJ9P74FGSDRXqMr5FWARYEbw0Gz8TPBZhimlBv6\/fRS2zY1H\/anTA4Qi9DHa0gkZBI\/fKivJyI\/GUcr+JBzk9LI1XLGTo8HY2XRik2s\/XMBlyJU7IXHmpeweCGlqS3ueX95ldhqIqrjHWMbthVqL7eIsok5St4I+pNXVHrWh\/7mrXhWuFlzG4PmBAGktQTxHHb3HMIFDaXfJsMjF7R\/\/KZUxyi+F3xXsGcl+WgJ2u4rJgZHwGvMJYPE77OSoRj9JKCsB8HrmZ2vw6xta86Tg9\/+KaEZ82La+hc4q+KvsrWHym6xuyBHsdbx+D8ZP5J95\/vr0\/b+MgE\/bZtzdPzHaBSlOnqX2nEtzGvkhXAO5CNSpI6iB5OaFDmWz\/ihHMBRnAp98wQdbhT1Gn9dXTbrvs3FDm8WSWHk\/A75B1U84HlIuMeY237lqP7LKI4HNYcUfO+oAEAlKaeeX38G0i\/B9nHRj55JZ3W3PeA4RPKnaO+5yDVy6Id7TXM4rbvxquq90oZVNRtZ4fm8xWWS1kjwgx41Z\/O8NxQ1X6MDvpS1RvBn\/0KBr5y6+grBB4hObxqUKP1T2UMzrSuQ+6f4ooWFmq2ojCVj3q+avDSjpt3Nyl2SrVPoHZhGbZ7OhcFMWY12i1Xited5VY5GnYkyJPsV0iQzGq8zJJy\/qjyBYDWtxShr4CWlB3J7vaCi6MLXgHflJL+wYcdeT7JzZZzmaTq7+mV8cMGpqr1l\/UyvvIG0w06bMoq6T1ssnUy8eAB8rkW6yGn7w7HCtaWSDxWhqEEqFmdnpWBx3k0j3ShdwNVIfbpqoegHRvmqhx2EgWsDok1GlsW8sR2H\/efCNNXWfYMCi5sQ94E94Ebccwya69ZLkQYqqYgOvRf3SKAm+uEmtvFzb6kLsOG3UbwIwxEVRB6RDw4t7yMPbA0ZRcsR7QrEYs+vw7I+1lmzmQiXFB+bqxzZ\/7FpqqzoQD66Wqrijjdf7qKsFOZQl\/yXCDeNb6tDCpHbOe6EMH0beHNgNkGGneOk+M1Pwq34UPp0sZo1BQ2NxdP7ftlsiIR\/teRnasxRscJyAaXisUuNJe4Oq+5E+Cu63NAYCFEbr6Jdw\/A4iP7C1uLeOrw177F1Pk2bthh3qK6\/u3wgz45aPSDOuE95d21uhTK2dFg0chHU\/uPuumW8Z4s1nna5vaX5PLLdFK7BYUEZtrD7o9CG5\/F856XR0BLzQcOPq+zkzFyYj\/sIlqTpXHfNkYQDKTCcx58VnIEhzJMlKG0Rj4103G6Gc5Gn+B2zjV3POW9qxuJEWdbfkLE\/UIaM7RalwO+o4XitB6mkCBa7giNG\/TEhcIglRJgZSFyuqMZ\/6lUbEvKnMuVcxZUs0QKcdxdxhAZPfE6SxbJhYtE2fBWi4tHOR989LV9Y7CVKB+W5FT8uMf0oSHEjK9+oBh0EwmWH16XnvdGgAWxvPkesjwtCSUThgc1EgbinnfzkCrfAPuZIM+VYpvAUvHIfDDIdYYhVXZUFFsnMPz7InkTNTRRu\/\/ZdPShlZc0YgOoU9Bl\/\/xHF+fdv25SVqMfNu+vCRTZd\/DfmVEPkcW2WbMoVlxfiVwbIwC57V48mhbz1UmcnnODmYRkGiijpgohA6pL44nCffh4h\/NCVLSXIaGK0MQYXJ50CmwjyFpatMwF9KOMM767fqu+SQO2agsot3GvwgBg40YJHzwvpDxnkcfXCKvbQN3OxTveNGEZTRd8g\/+bAFrdyyZVDs64Tx+j9uvoDskdDVzt6pqiaTRgAPq6+P8VIsQinPJ4iGZMKoSczW6kdyOIqFRzDQQc44eLSsR4Wi8ScexW+6nRUe3MR9HH78v1bNwcscNGTq6koyb0qUzNaUGjbdwhJ6pJx+dSpNlvkJ5DC\/rsYwN390NwIzwO67+ajeNUa8vexJcTgAn3V6GInMEXApx0k9iEzFRgRwtaJZiY3Hsxbm\/+giKX+IDS\/yUSbZGpAY7XsuCytkQW\/glxBcgaDbl5iatms2LVjDViDfLvaaoH1g7FPBMt9pkj55OPsbQyndkicKgEMU5dICbGd0IcFZvy64vA0mu3AtBYiEFQ+TH9TaFBosjbQ0BlPH+ie6bqUOtIiZmeNJ\/R7sn\/GU4SNkRflOjZHIMV9zIYJHUd8lwyNwq\/IaUphkt7W99pdTsNxwjL8UtE3A8UyCA7I2UmLhp35hVqKxqL7TuIe1udde9h0gAWfrHFeut9kfXCVBX7glJz8AD06K1V771OV0gEEFVValwEjd37L83SX42KnAHFkcC6YSgBQ\/CQwkUVsZ8pwleCrKlVHmBWIpo1QqlWECGRww1LtJlWor65z9HD8jF+vF1y8rqoxDHGLt0kJyslNUe0PfcOTyr\/yw\/QCH6+ZaJcOhDFodMIjTzprgztMTaoYYSeu8DdBAv7YFMXR4Gb649Q40C6f2YqGxE1YmRtgE0NXbVyTMmSkqfatLYn7qbJMgogWeAmGtUCgTieKkn8XHVh9LaJ1DKqfgrJBGEbdm89lpXXxZceBOWVYgRpNa7azzNQyGLWokpgp4lqwk4nawwa0s3p8XCTgv8MGmRg1n\/tJbIUqdUPrpyaI4BN7XuEPsXVNVEI7oJT7wI1LYKW+0zxkEQqjyqUCMB0A3x2VM3gwEA8cxEvSVT7X6qAHtD5JrVBG4HlFbUMyiS1Mek2WxJtQLpTmTk0K0kX6xn5aawamjZfUE0K1Y\/NF+L5G2akIqF\/LxhBmQpeTmruXRuf4XL718pMG5aOE+hedjdavQJ36TQuE2B6x1UR4cwMgIbYbUdof4CLjP\/CQFfEEET2bY8dYc4wJ0Eku6wL5fCIjLTDXr9r+d66vSg4ufTNRXRZ\/0QHGcUm2cyqSA87Bh0SHgfZPKLBbGOejStoDwmkTB2GtJZDQ6MzBHffLxwmRxry+dfsB3dOSRvekAHc2NS6zuJzRBQh4L2Dq4sEdaMDQQe6EcsTgOrjT+BxobFZctZe0epDhsz2g6hbD\/ejXhPcKayW9A1zPrPQDuLcScCadc3qatztV22vPN6uLA4nZtc44oYd5EMNaCUTHuXZLOf2aUGltug4CTkRYmvwBUabBF337fmuvkllHpX551fLFnmF3+cYI90BqKj633+qr6BmEN5xHAslFWEViVTSAWXDv5CdBUNzB0JOzum4IsWryER2hzuXmoPw4dfeQ0cIbe6+X5AqEeCcakCpsDAERWX1hNb6YfmUtzIKrYi\/cd9FWe7AWi\/XESPwKrcwiORbJn7OB1nA9sp0WLsWp3wQXQB4Kj5ZdxCKgSUXmo+1\/QXB1xlRYUbJhhWwAl24jAThn4XW3nRJhaNC2UMt5Q91zQHIVOOTVFoOW04p6wHZpKLE+zeHL\/q0jJVJSqKKlEVvZQnY47CYW3QnJgzwBNbgcxU\/tRQFsPxDiTDUU3lQIphps1paOgkdsSRind7jkCl+bmmC3vgCg4okuOTxtwNay2QoIzLhbbAnp+GY0dUS\/xvg5DCoZJiFHG6OkF2hPwELivOL9OIsKESZrGm49BIr9ddMKP10EExNXfgTCsQXMeGU0R6QbW3iSVSTBLhlNo9XQ30j\/BkCjvWbQtK81LGT5ep4sE3R8wvzkMmk7ueaVlSzN0+pT2BHXTbUAkOVyzVxX6ijz4U5O5oy3wCtn6IFszVCbve4+nVpcoS1MLp9T5rr8vK4PUKbTPbIX3pQOyZCTHc1BLQsCC8NrnZYbx3ek+odT2VT\/OJj017mshs1w1MSjiz1J0pFZPCE7sIIoXz3bVbAKmhUs56zPGJT8iwdEl335l6Ed\/mGaq4jfzxJC8JiqaF+E1lgW9fWOMePSw5rGAcQWwXGqguUPQ8\/JZepxiRript231\/ALnX8Ntt4eJx3E2NGSmrWYC3HK5823\/cmgzAvty\/QlZirFvQ1genlvWM0BLSfCdUEPIv0glwATP04fphLTF4V\/IGCyiCbI2g2HIICq24ks\/dfL9KgzgHzybiFE1\/GR2nK9EtY8JtzTERqvlOv2t4pI0uWv3GIGvQVFeTHjtM9t2\/28YpumIPWtzyEMTpkyuHJTQ4KZULFcYP7ei3TSNI\/8BvuSg4VZ5rh9818ZQKrD1sOIOmBUR5fRU9SESPUHVns7G3R8RaEBv5n\/m5GvrbxW4XIrCP5dTuuE8nDfxvsAHn2p8QD41hMkNMrOXm8eQlIhTNq6kbgPDQ20aQlaz3\/Yb2tnNDxjHnlKKY6RFPWUu6Ed+drKmkZkC7G3ZmFirzHjKaPyVkw0zRuDrfPPDcybahJAwdbAYSrfxm1FommkL79u3txRPOJwFo3KjtmKuDVwXqyBzSbIS8yVqa3qllWpg7nucVFlRnM0qu8oFbJ0LgJObqJccSilOieAMfT90mvtCbVsFtzF8\/B7QdrDFrnJLUeIiDo7th1GZojDfYoXT0rQjeJLfPDSpg9m6rNmrg0BSYrQ1z4qzAhZ+O3rkS+sIJcS0QLwdqg+lmKFiNnTJF0576IRGH3JCOYvknL3L4axjHIgrbVgIcDBCisRjLqlLZ98Na+SdhXCW5D98m5OpI9fHoui52YrYGIb3ZLUoMYzxzqKxQaeDazGVzpXntG0Bmi3+eptGDZC8z55polsehDqu9G3y98K2G0EZ1i9rWflSTYPuSCPMbDgu8G0r6XQcpZDzpk6RxfZRL+uCSZ+laOzRCaum2TRF62EunU055ByelbRYEHl0MCiF7MH3hCBUkHJXpHU8gLEPhbCjLSQI7XNB11Jfgb6bgdtv4oxxM03VF0N+KBOY5FYyPDP80J8FjXoxDtA1v1GNusiBU4Ct9T5d+BiC14zmQipQZLRW0qQgSopd+AgHQCU8KDcc8uaV52Gc+4Py07J5ZWGkXr4gX5WgJCQl9yyk\/G7+MI3pz\/QAs511qctPyfiofvg7bxvFLTMCssuuDDfe9dTfN4DG\/Rn9PefucuLy7Lc7DUe9sHc5HQjIw3z3xTZHdzC7yIeb6HI2ZrlRr\/0k8zqaG52aaGkJjXogiDowP8y8YahcuP1XaFOi9DwnmYaunuT2TWyWTmi2i9yT5e6B7hzsnq0cfPZPaXrpHvmtldlzi3a+xqtK3BDuHhho3urt\/hPqmuk9wJ+G+Ts8sVS36\/ASZKXK42oTHF7IRcvSBi0H148Llq3LdPvDtwoqEzqvCAVzdjwxc7rncCUJknskuf9OmZqwrkqmY8RTM3AyISeB3N1xbnFb4K5NedUXnserKMjgszGpwAeOmekc0bYcQ9IVdbg\/a9miOP+hmleFcerWqKRUR83COC7ZyzXW8CAsRCcFDkQ8Vh44S6pcBSV34TIy\/czAVe8Lh360H\/sfITsPtCx6w+jzknrd0cc7bUVaYMzuQR8OyyBMwVJxc+TkPWA7EJqpGMnnAT3OKkieafRbAG8eH94r38INOYtLBJOxfWp6qaxVBGTqa72UxOHWz6O8RFBUSH\/IxJoB6pcR9AEfyfWQzCrDlXNvl6EKPugTI2t\/3O+9Vq+SoOsGFLt2mcRIm0qtPr34oOaldULQQHmLhTWb1VwwOtmzY2J8taHSqGNBjY6E69R62CrE6VA1DpWweAo54r7rf6u4RTNdHQiXapczUJRJqbAbAhDrB+ozJt01WU56SNS5xFAQTZmjsHYDWo3vZFV9J2LKj1VtNYHApX0HtGzcw6WOTcdj3ZFWeYqhyoB95gakMUNFUIYMijmuDdoX1C0xinm72pZf1lWlA980Jha1DLLMEf2zdkMsW1XAlNqj5ZjXtQfvN+8\/WIQ==","iv":"0755f669c0ceadb099b996531f36e014","s":"0916c26d6a8f385b"}
Share your thoughts. Click here