Mobile
March 14, 2011
By Giselle Tsirulnik
Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.
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","iv":"f2693c2eb11f24507c13003d9e332d82","s":"888c04337492e121"}
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