Columns
June 29, 2012
- By Kalin Kassabov
-
- How do we connect the Internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
There has to be a bridge between what you see online and in your everyday life. Marketers are in the perfect position to help their clients get the best of both worlds: online and offline.
{"ct":"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","iv":"32e02a2b00777823e0076e11e7ae487c","s":"d29a13e509b1379f"}
Share your thoughts. Click here