Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"90ded1d2dff0a764e937c47c545fdbed","s":"3db26d17555190f0"}