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Mobile

SMS’ biggest achievement is proving that mobile marketing works

December 4, 2012

 

By Chantal Tode

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
  2. The future of successful luxury brand collaborations
  3. Breitling spotlights Top Time with actor Austin Butler
  4. Moynat, Saks present M Collection pop-up series
  5. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  6. Chanel unveils new handbag campaign starring Jennie Kim
  7. Bulgari reopens Via Montenapoleone flagship in Milan
  8. How culturally-aware influencer trips can successfully launch luxury products
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Zalando launches partnership with Diane von Furstenberg
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