Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"8749195bc503c8352a1670dd85edffc7","s":"c9defc8d07985f35"}