Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"cff0b216fa112a154da3da04f4013d64","s":"7c733adf2b4aa4f5"}