Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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zUwluq36G2wh1KLS6giNTDnsG2HIoFcS074mT\/MFq9IHtPXVw0AFRj9c8R4mugRknray\/DKZopJAA08eSaP7OdPvATbLQFDn8SCrInSoyXzMLdTN504eYGLUntpK2x7QW3s6Kx2lPUj9MlUSVnZoC0ht0yAKaPB22OgfqBQAw+uJzETQ2uHkXdIFHdsRdlbXVee1qLSiEDa8q4APGeYJ8ylK5EZBeqMCkjPT\/Pja96jO82hvGazNyZYpQkLS1einlPNjMzrlxBN4JXzxt4Bx8ml7yvl35ujoyqygDiokeM5JW4i9L1FZgwzwhQf71+QhjsNAG2yCGeJ8Ozqq7QmIiQ\/Zq8A2Tx65jhF7L6CcR7t34m0EwVpI66NS0nBtzNx21HtV220HJEryQV2RmatbSHq7qA2+ROeBCbGHkZdqLWUVWJeA81asubOtObp9hBstZHf5lzzRGNRJBBUV2K4S4EN\/fn6pj2yvC2z8NXREJMlbUT5rrHz1PvxBPYyP8MGnm8B72rD2kHEN1qCewyxsb9YyvR3N1sO\/9cbiQT\/Ay7WfTJox8g+boUJEwhVvLOFIZv62kY1BnSO3ms+FdUnprgbfYdnZAEwB6DQnE3lkNPJSpKNzD8FRvKzbouFiP+hAQ7YxqZNXsYfrO67YVNmQINnEftRaGTncwjIiRngysXDWENMWXR2y+78A3\/zSXc6qxgab5q0fRw+g88yngzwynlpY+ucjpepVzE4el0tXWCyETqGk3itHAIWV33y3uwgpydc9ElpyQBgDH5TtH6yI5ETDjPHXIVVVIk+gkrRpYuvm5EmhBKxoasCYt7Fg9pyR8JMg+GwkA2D2o+7wHy0nVp6vE6tvU5752VoIWtHMAy+VLN\/Xqr4Wqd4lq1IMmgF87hlL0BPsB3bNS8JJjtTL+SwVSjsebrYg1Ye5Xt4\/mdjXFtl4SO12xaD4X5bQ1W3kd\/b8hq36xJu9gt4lLyS23SLKwVEb3XvAxRjHX+ezRQBacpHv6dXVM2VFGK9WjbQyR72mFWVPT4NdLrn\/JX8B0Ijx2A0gIhBjVW6vmWvSo4O1yUUiey7AUYnNrCb2I2O82TrNBF74hg3W81Fp6Dkadv1WyVLfuiiDCvfy38b\/jvYsM8Hjte4Zp+riZKPQ2pA\/mhEVMPx458\/h0wEC2ZlmX6cw9i9m9rn+Eyv6E9eitA3QwCnW6gV1TnLcqyqfoxkIRc8a6PS3VTJZFUtzOwgc6NuPJ+QQQNJ5ht5FSiPNVPXIXNKHTLwYYrQB9JDN8ulqtszIAnBMKv6SiOeSZ+1DiLjxvkFCpDdlZt2hAzV6gyqU1DyDfl2ejxBNBxKh0owWs3913fdKMcacDziFdNIBDBpxSwiaWk+Ia8JaOo\/p4OFUPNmbl09EKZQmitLieenopvLFkEMimgQjIJpCzcysRIQHMnJYwNhUmRf6ah2maAM27zaTZMm3xEgtQjVaU9NcXX2OsPnHQjo521Zf8q3TMqy4TcXsZ\/RMJsasAtPUH2JOSosURkTP5VicwU+\/tZqcDo8V7Wbq1sH5wwPtTufKPj5pio2uJLvIGM99JWlOAQQSpEY85xb30iUPNdyFs1QJR36lzXjm5nB9hz2Zla\/PgUk1qKNfZGfgdRmKQe+XURWKCZn53BPiZ+eYEp3Dsz4wecrEhTYvjgVCS+oFj8+ogR2E8VmSSfXImwbqxFy2AqsDSyDoyVpOo\/opj5tCraJlzd2ip\/Hsk\/\/3B\/JdQQpXeBN3xS4LtDcj3\/rt\/xy3Bt5CF0NvkAmzPze\/YP7BK70o6brbC7U8adYsDyb61U897PMo2gpP9ErDTqg3RZcvql2Q+lETn32ut1FomJBIuf1UrxshsCC9e4KWJwmoRCYjTcVe18L8Lzw6Sz1Cysg0c6Y5bjyYZ0E6kmv2kUDiHKiGx2yDKL8yZXh\/03TMRSE6otgJ93bx9g1cPBKZ2Jy60zOk9NUwmzG7k5XJOboePZf9OdWcfG3wPQs1kxBEMC9H6koZMLQ3ZQaJE8QZtg8Mksj6NxwTCT2DuUg8tCJG6AprEl7hOX7tZCYywcRR\/Olzhh9H6Ehkhz+C7JROMqxcX+Oo1bkSooJdbHztTiNg56F7uiQ1XPhOr0zTP3IKooI3kEWpR93HZUgquvvy0PgFhir+EgMvlOMjRn1P90kNG1yP4J+TxgOehhnDwrRAq6KcUIbMSOwVV4ZOb9xG1u+nD7cdIoRqBD\/r3iDYW2JUQK0yQmw4N0MgBl4LosGUzml0Q7AN5qRyqqmRGiFPIv4fZ9UA+L1Yvcwj1xWNPzy3Ong7UuLRN3xeM54z5UFU8ILl657jtmFmdNSvWNmy1i9N1S4B8gkFqHOm3PeFJuhw5apHboU4allGh9Z08Ts6KKHVGlu85ORVK2qJxaLSj9lmLb0FqrTKi+428KCHOuPyUgKA+IMlhFkoX+dI2uFtjvgU8HZS1p5UMYbYmiS2lwTg07fLJAtkgC1hkob9o\/r6By\/BVa+ccg9LMbu8oWMca6FT317MPwE0qZqYa\/kJfWrwCBTRztENK+pQ+KHDs7AWsVfWVnDSNO5Y2GoG9YW4XBfsPZ5rRyh+u\/IdLmixtjxq2kqKYhZB8zYQMuPqg62aGkqCMSf3r\/9S9Pzqm0JsaJ1oXdvXER9zB07BDWfw+Vpjy0OtVlALJHBBPP6iDZfT7ETUf1GeRb5wiMjm1osGwKW9VbW9o4hE\/2N9l9dzrIp9NnmqVJlgAcl7Nv7SP+YPyOWkLJhVAPOdGRg3a8LN++gqWJ1gYB2KlrwR8OJ6pocAetwRlpBgb9LeZz6qjnnXnRlfrHd6sJBMvdzmNQmV7S55sXM0pMRfWe\/FUAzdrrnS5XOwx877k3N9+CW2pwcaDqGssMpIppBogdnwgimPbT2yuvMnF3GyetGORVFdZslDkegE34tTTs52VA9MRGq1fE6sxAEAA3KS\/K6oQZEW5f8imJ+U9bX+rH3FXLfewjoFVNT9Uaz9aIGzOAbkxoRFug+6LGBl\/IGRew6XaeYPodQ8LW6DRa2wySBRb\/IJk+lpTFy9e\/bo9z0r69qRQabnMMIuTAkfCQs8lKu62TLSTjUR4xrVBYggNoWD5GaBltngDDDplmxWym8tEo95GUgOMSMzRQbImkdnBXM1u+6q4\/LF6QsU7Y1aRr9Na7xQovv9p3ASVQndakU6Qka6DA5rWqmgBzXv4e3WWN4gxECD05l3E6ZhKVgziLPywtvAry\/2mna3NX0dyzC5fZVpc5T+zyDuhpz5b3ptNNw8fmm2UskzqTBttp2fzk29duXMJLANcHVtI233WxSg2dW\/xQpBA+xor+\/hgnpGPtr7V6caJiXAO1\/RlaAIPNu6E++rl2zChXS9kmh35RLn3k77fdiR4i7QXqcKHTED6YRUIWpIYa\/uaHr8V\/lM+upuQDvreSIQs1fOwxEkurKdTXoIKrH27UkpvrjuK50h+bDyk+saIjyrBO7okGLVkmxvNykSLhr6FlQW5c93OOdP7dt8pM3WyR2rnz1iPNGJb1AtliNGG46VIrIv4Ju22xX4qXIiJeebQTlevBqwgcW858fdOHe5KQ61ZvP4Z8Ttv8tnM1HNsdwD5Ro7y6EPfUxPublpUGRizxZAPhoJV43rTLSYB1UezGhg7NHb4I0bHxc5ZshJTeqnWqC9h7Oz1a3d3c3MVHMc2hmMS54\/fZrMiDomwcVvcJ0+rELqet1JPV9zMiIZCFOHQNUbvSMgQJ1J\/qnpFElZiVD6WaodFBfxC1XWAE388x0SOgbkIq1VWLDiqqZV58uC\/VSl2xP1aQM7L2fOzep5zUQtiMBMygqznlC\/f0qImQTd0Wl7CDZC4u20EKN23W5QvPpl3bi0zvWv1YSsmbyJoEBm58DaxauH5w56raLKsSqkEqH44ugMffGWGoEPtN88lg5O8FBwAbgjbs6UHMDf\/eAE8FcOn2\/0\/Hb+ZhM35GCeaIkseSIZAqsXEmd8eLTGWrNjRPL8CX1vGMYACkIfVd8XmnlHICLbEKLHdm\/LQcgQIy79K4i2j2UVpLo5ViAl7IxNMWkIJIWu8cNgK78nP29GOk5bVtBGKS2V0d9sTsekpT\/JaYwW3jKoU0e5OMK2h3Gr4MN8Xs0XT8cZjt6S\/0jX9X2ZUL+NGInYz8SMqWjR90\/lCJIIMXp39ttDrIohZdyNvwfAKkbCxQgcmkXVatSIXsrWe6HAW5sw5xYsGz3hFNGYsRLjx4ckJRcmMy9GT88uscrfSxZ1ca7LImsxpsWEyHUP\/1kBxd5OUnp2SAIxa3niCC3H6xp8DMWotfiJtXcPBBVKb0AdAsa78M\/QJqDf\/w9GwvA4tQYgEVajMh2TLwMGa8yJsORsdCeYBnRO6K+UYApifkgAKotFmErVRdMw0EViM32GXw6qMom7OgV4E37k3Rig1UqE5LVkdQ6Ws\/lzASPrPFSaofd9YYKllchff\/T2vckjiEVN3p+g=","iv":"69123ca8431f82c1922be86b5c3c333e","s":"9ba12b2a290a6073"}