Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"46e3f75be979d30c9104350f6a4298e0","s":"6decd3fcb2415710"}