Starwood Hotels & Resorts' SLS Hotel in Beverly Hills, CA, is attempting to provide its visitors with a well-rounded experience with extra emphasis on comfort by introducing a mobile application.
Apple iPad and iPhone users who are on-the-go can find room information, check out restaurants around neighboring towns, offer feedback on hotel services, decide on spa options, as well as obtain information about a variety of nightlife venues and activities to enjoy that complement their stay at the hotel. Coming out with an app seemed like a natural next step for the hotel, which markets itself to the more sophisticated novel vacationer.
{"ct":"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","iv":"c6a7902a0c5f3278d5d8d08fc5db26d4","s":"3825da5c5de0b9be"}