Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"7895527b607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