Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"ffb8830b615a7d8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