Advertising
April 12, 2016
SK-II promotional image
By Jen King
Beauty marketer SK-II is helping single Chinese women overcome the stigma of being labeled a Sheng Nu, or leftover woman, in an emotional documentary-styled advert.
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uzu8ulUIgMU3XgtR5jP\/LhpKTwk8oRp4L2sNQpKz9mGWxUH7vhg\/c+FQpEsUjzjg41tML3nn5CM\/oo1qN64YsIzdhlVLcCCNdYv34pE6IBfcM7ruZPrpIZTU626FnzthvG0EbO27QUhkn5zGtpAc2djMScigcX9YWd\/PHa4rXeoAZvX707AriyBBWnnfGR75v9AGznWduk1HZCrEupV\/rzL3W3oUwYCbH5IoTSD+8uCxfVEL+M6u80I\/9TlBJ27i5oMQegbsoQ07HCknqXjsWoNsgsiBFkoOY0ws8jmcHZ\/A3C\/szGjWB+XroQh4VnQs5DFWkL\/y3Z9SHVnO66tCEaZCNeYdE8agm4S\/XPCkcZu\/7PMMXj\/YZQvYmlv5ewgS7i+ih29onP6HM785SvbKRy2BETE8\/uKSoYchhLjTQSZTGTuydm2eEwpShN00JBpADlG0yu3dKIuBzW5\/ViufZ4wHe74R0GpmXwLloWjPnZizmJH+6eXCE+stkdZtsKj6vpXYgOrXLUsbHMGXFtg2GPKHSUrQara6onuavah9APRfLNQcC9AmvtMV3rWRNHA0shEQm+Z2dzR9wWcPl8UpidfcvGuTWyXV6Y5rPDlcae+KopBAIHRh8GRr6FzJur1wtQEHqd6G5+VttGtNX1k8d+XgLlTqK2IPi69TWNQWhvD2rGOMGejXe1ezNJhHORwfgxtYMhUBV7Yzn53so+\/DAIFX\/M6F+B7Rras6HwX9sOEqiobyE\/sBhG9sLlR6pUMgVSnXAfU4CA6luFrBqexVutaxbiO1QhuN\/AsY0aZiFSjtkNrGAEktQJkIjXjOeO8swaBTaZgkw764YX+sxr5HQfDynBHK9k7vYtTj45bNAxIHhJll54lyfH+vWNsm7qDCnM+4UKxIaY4HpA8+ljyPnsoa4Nv+lxQANs8oAgHqFX+CwGYRUmWHkRxWn2gHepX1JMB3Tj0kDxWGlRinl9deOJQFMSxbK51oJ5vqIprD54PnqM9Dv0Js6knEFxDUyIc9OkbHX9LZf2ieTdjMN9gKpsgFOoORT9peLwKGF9uFvXX+ANCqOLv0PxJygXLsLEhBs6grc+z3f3lnptqxqTr6eWdAcz7xEPu5WSupWUlWo4F7p4A3ziSV4BkxYRNfATJaYqsdpqJaKVJjrxMBkuFo6wlBLO81Z36ur\/eCiGuoCjekkrvz7KWeuo0mbt9ycSBLtNFVWVQPyyYgdBokaXJtje6PaYs9s14tTIskAvqO1gYxRBNljHvWXfd1OMXpEsIHI1WT\/i45t1pHApYy57yFpqxmxQXGyVrhg\/n7Tv2IkFDpFBjkWRYAjFQnQMsMFwUP982BmaZPRgd66ObjIbK4S466b84Z2PHBFjVP\/YPZ5r3eK\/1jRGn2vdfFPmmhr3zsYxEIR5wOhzFbJ7yiGjJK19K6Hg9sU3IUuFNF4Keh+wp3ST0noAqpGRLnYlNoN5u2PEecV+lYLcyIxIFk4T3T\/fw6wpVVHuVvgRVJVTU5fpGXn+WjlNPhoCNfUTm3sB1z4wpYt9A0afIO60eWDeYsaJbpQo142MoFstVBkPF\/Z8la5XclZS177+cH38Pql3rdaQqSPVTBqAakVet2Xsn9\/tLAnHBFy5xk9FAy8qJOpLAbdX\/WcvP\/hbqmYqQGBSaqQ06KwVjvJfcDagUW7nP4acqpcxuOemYstNTMyy9NyS1hkmO4t8EElQQm5tEr0afE+5Zzvv37A+S0KRPzfFIX72Tvp95bXOJQZ4TLU\/g06wCQdgarszahjHpuFKx7v+77hqrrIyBR7rH5airNpreZiZ0b2oPN\/4C3DwmZBx8I2A7YeDilbRBftjz9DOWWkhwhBvwToe9oJULcOzPbQ69AnoWY2uYGglXpvrasHhZ\/1MM3uDCba6FjbJsdql4HWH+ANo2ryAynF3+aeNo2upl1fjKaKk6TdEilvyLA09CW\/bpbDNdN7kgJLCiIno31SS7cxONWwsyqWnkv+9f2ZfhWwh3QdOzgpmTc2+TID8McibAD6gS0mwPbvRHoDpVwjfQdfHQrGahDs+X4uHQmgBcGqyimdeFxdgin\/LRozToLW\/C884vRzOoI6+duAbZ987vlbnR03USYKG8IzSmiMOX5d7Hl\/YoP+9cCsw54lhJA\/2nidSa0CHXG\/Ejye3ME1JSaP8lJw38j+UGrBabqtd7nRm9xwBIibLUVdbO\/wF5aVhO2FBRMSYJNWBQoVj7nSI19jwVsEvQTUFxrGuF5pFxvQK\/nwy1HrWvtjrTsVqQaTguM3wwNMe1sPgNmjooORhKa6XUfyu\/11wnukvLzV3gEIerc8T86afm3GdmrF8Irt2I5sEDByQNPHvh53veO9PD5FKKzyLfc2VF2+2\/cJjW7svVtcIhkmsm+2gaxgbCe1rKbOvdNZ2fK5KEgWGTBD5FfBzHMQmpovBZmWgvJRPiZYMBnRn5skvboC7ibkFfU0LzDvb4ZtjHQLheJlBF2fVqwekrKZTZ+Q2GcKFlVS1+WqguJOlKF1\/ozxudESgeKPdsS+s0WDUewBSgxJ4ouozajt9wuOcOH440MpO7m6cv\/hWCZJnHZku+BUXUDZx4WRQWFFGbj4uT1peRYJdf+OO8kmZfILTbBYKQJkhJZ2k+lqjkg0hGl0TaVYnhgukWOn5NZDe2pQhX8U55y\/aQVZUb5V9INEjo4X6oo91wucdSGT9e1le07qLZIpCg\/gTfYYW+371Zwhy57GvP\/H\/YNlSbflCQsLBpvxYhEqUxnOUDlKWq4dQNV42k2\/Ub8TlZuACxX4oiurHkDHX4x3imxRzXTF\/NVmZb5R3ziSZeOq93c6mVO\/7rDqw6N0jSZOf9YdPMjjYrKqhfcYf5umaMNW7wbdGQ48+0ewWxhUxj4BQBPrETboiLNiD2q\/0bKpGhmKYWDCm0WMh6rsVI+GRr9knp5AN8vwHhJvzS9Jb0rvSZVX6bYSOdLkMHkemGpRc8ZG3QYqGdfnOFknI+10lwXV2qBBBm2uB2hrjk94p5U\/xXPeofnZx3PDKTZ88cInVOQ+qvMK95wOF5MustH3FnbXUupOHv6EOS6nmqcUOZU5bnhOefdJ3jSNfH5KpS+FCyn1B1mco4pSqnMd1XdlVvHbP2mBf8YziEazniVNn6tbzF5DGffMF5dOvK+6xSGxbiV\/P0tESbGCz+51R5ZVQZl2JBjWPg70n+SsWhxsXFPcNYjU23wrI5kEiPRGIhMaFW2YtYs2VBdSrvDnk228GXsCQh80tMaLGrrLeRPiA4hD7vCgfDaKNx2T0BAONgCG9Zp8DKqXSbrOnZgvuKfKasJqU6q1\/fOLk4pfPavx9jbWZTcyMdPy5csALJtAL4xHqVdlxGqB+27cWmXdqVgT\/bfE1LeMTDswiHVL0fYKF0TFp+kaL+XkIrtL4YMJYmbyna+WbOhW3b5gCGSxK1dujx\/IJ8qlImKpCnNUVXCq00Le+sPXDGtMLm6E+XV5AmdpsFDybKafVn3nC+z6smOIeP3EfRTaoc9quPj\/neDBhT4vozRmD6dAaNi7gdMojeWU+bgVz0L7h6tQvm+wlLUWsVngpkvT+L00nIykoyptVPlJG+oNY2UIOAPoxURYC1nFHdRSV3gFXIauyBJo6numSEmA4th+RS1rE7\/VWRB7FSab9hTZRLmPwBZVfR5qG+w5J3h39Prig5vnSku4IPJE1qbmiT8Pov+3vYxlJBAZMqRCgYUd9JWmgWDhcGvJDOpgGRpa2\/MS6Pak53bzv1pSPOZJ1liMH9Fys4EepGU2P1NsFnBhLYKkFBX64st27FQ58lS4KmIqH7lYYYA+qu+qu4mGvMiJ6yD0ox3fKa0+a+C21Nz3+SIrbPswGAdAYo5FD0TTwq0JrZZFayvwOhRA+Nye9HvTVBiWVpzt1\/HkiZ480pVkJdGd4vv8K7sOvbFYcXFJCzskhZekraM\/S\/610o0UaSvXXKYMT919rFpA7zdEyQ+oq9X5SWPJHShPWLJXGACe5WxJIKD0zih6JwOFBj\/iB60mlpagu6gMDDOQFZ7iJnFv9zEYSc2nZZAqTH8Qh8k6NWsHttk\/4FxWLUqR7sCKpsnusEH9xEg2LyYqIcV5wrPz3okTfDF08JC\/uhd0CyHITfee7BNWRV96Uf174LDEVprXHw+Ns0vyEbOIOH+fZAEfCrwnJhOQbe4OqDdYtylrVlimmzl1UxpP+vsKOpC34vrN8XTcIdj8rgVtd006EnyZefo0IekGdu2fMG6jOIRke1JqRYQ6FtIrXCuxSDlsH9VkezZtZJP+j1+x2Nlqv6gYQ+zFu7Xvjq9jotKlzbMAGP3xIQUiVlleiWyVpQwRJtJv0Nct0BC20ruNssU\/Nlp4FFjVatqwvrwPrYh5BxNjICNYd3JZt6eJlkoeaw3Cpy3pdAuKLMxi9YglDMLelycdq3XhA5+t0qYQgqZl0c4yW5\/YUBYvZMreXQoPzlRX1aqFNZ\/rvUKRWTnYpnLb6WazPxZYUaJUfpmCnxH5nn52c3xX7doV9vgIwbr+V0PM\/VHLAqGyDu0sft\/HMDL9fIjqSLKBu3S\/4MWDjnOluMmtsGbwCw12UAzjtie\/D1wt+dr1xA46GwQzkS1WWLahKoZpMC9zAoRsd3A67gM3EcaXKpybSkGR4TVbMhgFFrwSRHq8npVTlE9zZT+UYlY8Dbh3tr3lNMr9iFdKjE0DPOBnOUn7Gtt794a1CjRhx5vGhAh07pLfBE\/dP9M4ewoy9SRr9AEG9fenHMAuqIGS+g5z3WpH3GInohzhJ1wxMViAyVG82szRX9LxlN3kRaxjafsh4Q35MHEYqJDzoFa45yF9YSYIA71ERwQjCyjKD6N91tovDdPlsaqQyPCvFiI43XT9RJWItVmcI+lC93JY\/ZsuAJuIhPCljer2J+EgIco4y7mDrae6Vs1sNJTpQSeFtrsggztJMRUmvMNELPxfmNEPBcQ1cAjyw\/SAgQkyx0f03WmUIbaUj5PoUNk3t+3GXcGALXtB029HlVa1zz8NoguXKYP9GuwFxUUO\/wAX10YL+gMKAjUC4esMkJAXTuHu3\/4Hr1tJhlqO5etLd382239bgAIlGMj0wwapZa3yx2YjyUGuz9foriyBS1iGhzmuFV0U7TT1Q7zYb9GZNdjl8rDBLcisEWYBz24wVHkdUGIuWVDT7IvZons02GJoPacbO5DDsCxtFb+CC4L8\/aRS9kTrJv2fSjwF9zy+whRvnJ193dMV+CITn4gg9DtwA81g5G\/4e0NgXuIBgiDhfeS6hKonGLGLa8BGInkm7hM4mdOS3tyknVr5L5jC0jF8BkLazwHQOZ2yqDXgJ5+cZErFKLteW7tgBn8m\/Lo2E+VrMprLb2jPCoOCgNf9tAxYpcKXJ9A6YGcTQKBI0yAihxMxq6I6k9p\/At5RwxD6NSlkUkBbIZsadWtjPLsv1ovrANxa85tgh8ScEFhY3gI4gZ1yzjp6Refi01dlE12ewe4LJaZuIqRGj9RpqoTqZaHQaFuJR5f8YQglpWtEfy\/6vonpZ1bFFHPtpghUsCQMyKQqgP7ml+fKPvkuc8qRhHXu5AvvfowWvb4jGH72XgMc0BHPOzvzCpKWie9g8+c+QJVThzYsCqZ6I1jPPALmPM3ECuOOeApyetcHuxHUWI6gEV3uB8K8d1io1BuTcmz7MKzlldu8rmDhgfQHDsNjA2dwh7Eboik8R0woYRiC4hUtb9zDSC+eVIEcgHMVlUj\/xdHNZIz7wvn78RdVa1fXciPK2Xi8uVXiPfW6uNjPzouqbzzC8tOj1jEJf\/Dt\/W17xPP1yOoE+J3icaGRqUuRArUdIf\/pQcT484wJfLARB7dWV9C7NeF+bIff3S5MM\/WJysxobStx3Q1umqaCUjIKIw+8RcPzCp8xs5SR6zScpMsOMfVgVUfpXr6kfAb7Oom5awwJEGRXDcM5bep39HgpsSX\/LrRfIEzxdl6TQ8l78vELqF11gfdWE81V7p\/fs9Ku\/5OFLiCR3HLVBRaZ0KSCEQ7ClnnFCRd9Fa40PVC11gZHhLpYKMnEv2svlF4PbbloYKTJ8jNkL3sCJEwr5YpRyxnyqnGgG3NHsSGX33pKuzsbaaGvh4VgfqWjPzFQ+nbjIIA01nrrvWn8+ZQBP8FE\/UpFhsh3eP51MoGjiwBSYrdLqYc\/hPNJz1SU6vb4tEH9ovG4scVfVkTeWABlMRrB8oA4Mr7zjdsKgO0qQFTg72wbj2uO2i\/\/d6HZadamHnOLRsAsBK+cZWleNDKY7jUuzaTt7qCeusFA9s4\/xu4OFYOXDj4UlHM\/f0JoLZS+z1zz5+\/rmpagn3bKrJWJ62nPViYYevexriYy\/7iCVxU4Ix9u7GvypLN60XvM225ObicaKh\/OjXGQZm757xPuLDGSPtEvVi2HjMYRF7cx\/KI95\/cmXI+owc5D8Lip5bIxINf6P1KjuV6gLwfDl2d+80TzlqvFIQjjECaG0u5hS1wQkQ2a0I1wH49uX5FTK1MTCU5bkI4jILn0P1TqWJM7VCAVkPw6uiFeSNKR6jxrP5rLssRJdwpvr\/y6Wrh1lRFCoUp1Af+l9egMYLoTMT3cA+YgYF0PEPbHjbOmGFLjoogXvlkAGUgSc6Mvj71bLm225u4+GqjhObwTdH264omFVwsamzkJe3Vk8II7CPI\/mj1hY8Y4QrrOBoZJfohwloYYt3WvMBBrr8Eewc8EZSvt0R+0ri0YNhP3JO\/XoDw75kKCEbQkyWhh+cEi5yB1FXVUDXmTPKv5VAtcmWbhTQbCkpNzjmwVQyBPUWIaSIELNK9AdcD02BUdMAFcKVok8hMPXuunTPQAGB2s4vFGYWACQGphAXvnfl3lvSSzafQI1GK1AH4YuXX6GMlg70UAzOpaas4y4OUyc1SuOCZlVywP3zJn\/AtqIwXBytvVeMYwDVB0hfyJ4yNK5CMKf5b\/hpWbr1OSvlwvHXUS4AH5UmSTQlD3WcC2kJFR7kjlfK0EEl9kkC27g7bPJKRbnM7\/4Bzs3zH9gzZlv7sQnf3quW+Zy5LP6asmSod0M8g+R7UmjTMwOat0EVstjgq2rv9k4VvjLFPy+D9Yup9bcEMJ3onSAhLaVCSujOuqSQtFATTA1n3GQKjCrns8vLdtU0DSElStcWK7A0RWRIMUYaMxpfUjTm5Gp0hlpfcNWR19yQ7E20eMVbvNAd6+kPndaGYsJbmz\/Bokw4hmto8Yvd0m4ULGJ+0xZTLXdPqrcofoOHzobDcHKKN5krkcertYfXZsccgRh38nf97hfMQ58FzHc1GZYFBa+XBIbpMECv+GJ2O1nb0dBFs\/GhXKatuvv6YOjMvNsImVlDZ9WdKyAkgDdF\/IoWaQkyU9X34v1UjRJllhyqK+NsXK9xGNQwR8ApJB9Wkrc7wuaCv3n\/UulVJ9bKXOBdYnVCKctlFoQSl+ARG3amOaQ62SmaP+w+NCE8DQMIZny30k0n7fyc8iQdhdrJSxCQwNnty\/Y7xD53G7rgw68TiDMyjoGJGdKC6E6uNaedMGoqwlmTERVEEBLp2L9XREUmiTC\/CF15MTAv\/n0WdaO1izMN9kj8OvsQNYQFXiiWUurEP4MvCpOLQqLyObiXbztrlJRrscQSfrnigDSS4+CnVepEt8mhh48zkX9C3Qdpq3mpF\/YLxs6KlNNOrCOwghzI7u6RnzLvFnT8aHljSibPFB5MpWQX7\/8zrYMhgaPr\/PEiH7fhWTUSd0FzbdwTlrYkv2wv5ZoWzGxZLB3juJ5Yig9Q\/m7bQ==","iv":"c1541fb2178db78c063c793107f0ccc9","s":"e56f138b57a7f7ef"}
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