Fragrance and personal care
June 22, 2017
SK-II's The Expiry Date reinforces that age is just a number. Image courtesy of SK-II
By Jen King
Beauty marketer SK-II is exploring the internal and external pressures women face as they mature in its latest global marketing campaign.
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","iv":"c5e682a75624ac0d7f3e3b348cb502c0","s":"07323d59013daec4"}
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