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Fragrance and personal care

SK-II bares it all in no makeup campaign

June 12, 2018

Chloe Moretz for SK-II Bare Skin Project. Image credit: SK-II

 

By Brielle Jaekel

Beauty marketer SK-II is simultaneously touting its flagship facial treatment while also encouraging women not to feel as though they need to wear makeup in a multifaceted crusade for bare skin.

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  1. IWC social snow globe stirs up winter memories
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  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
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  10. Tiffany keeps it simple to attract interest in New York Times ad
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