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Nov. 21, 2024
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Fragrance and personal care

Size does not matter: The allure of beauty samples in China

April 16, 2021

The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Image courtesy of Net-A-Porter The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Image courtesy of Net-A-Porter

 

By Jiaqi Luo

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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